IDeaS Revenue Solution will integrate ReviewPro’s award-winning online reputation score, the Global Review Index™ into its Revenue Management System to help hoteliers maximize best available rates.
IDeaS’ Revenue Management System (RMS) creates a visualization of market position for rate and reputation based on online ratings and reviews.
ReviewPro index adds another layer of information to the Ideas Revenue Management solution, allowing a more comprehensive look at their competitive positioning along with reputation and tactical pricing.
The new model combining price position with reputation aligns and optimizes a hotel’s Best Available Rates (BAR) and correlations between price and reputation for the entire market.
Its a creative move that put ReviewPro into a new genre of image management for hoteliers. Ultimately the new system is aligning reputation with price. and rates management can be aligned to take advantage of strengths and weakness in both areas.
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