Marketing Hotels & Tourism | Research, News & Tutorials for Hospitality & Destinations
Criteria in Optimizing Hotel & Tourism Marketing Content “How to Optimize Content for SEO” is a perfect example of a page we might want to optimize, so I will analyze the process based on this page you are reading. You have to start with good content. Search engines are looking for content that stands out. […]
Difference Between Content Marketing, Social Media Marketing and SEO. Its seems unnecessary, I thought when i read this, then i talked a hotelier friend and it was clear that they were not at all clear on what was what in SEO, Content and Social. This article gives a good overview of the separate activities but […]
See the latest Webinar video hangout on the mobile checklist. Session 2 is all about your mobile content. It deals with website navigation, drop down content, placing content and remastering it for small screen display. Most importantly it covers tools used by the experts to resaie images and optimise them for smartphone, tablets and mobile […]
Be a Journalist Getting your blog featured on Google News makes a difference in many ways. Not the least is that it automatically notches up your Authority and puts the article in an expert and trusted class. This will improve trust and set you apart from others. Not all posts will get into news however, […]
52% Travelers Changed Travel Plans recent report by Sprout Social found that 52% of travelers in their study changed their travel plans based on what the learned on social media. It is a prime example of How Social Media Has Changed Tourism, especially as it relates to hotel and travel marketing. A similar study by […]
Amazon #1 Bestseller eBook Website in Paperback The official Press Release for the new paperback version of my book on hotel website marketing strategies is just released in paperback. It has wide coverage and I want to add a bit about the book that is not in the Press Release. But let’s start with a […]
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