Aug 31, 2014 | content marketing
Jeff Bullas on Viral Content Marketing Tactic
I just launched a Press Release on a article here at MHAT about what is happening with #GoogleTravel.
See the Press Release on Newswire.net Here >>>>>> .
See the #GoogleTravel Article Here >>>>
Based on the feedback and question we are thinking of doing a series of articles on what hoteliers and tourism marketers can do to get back on search and find other ways to generate more qualified leads and direct bookings. But before I started I came across this article by Jeff Bullas who I follow ardently. I like Jeffs work as he does serious research and is on the ball.
This article is about content marketing. More specifically how to write content that can go viral. He is basing his arguments on his own personal experience of writing a catchy blog that simple took off. Read it to share his experience and what he learned.
Its very timely, to me, as I put together my thoughts, material and some real life case studies of what has worked for our clients who fell of the map with what we call #GoogleTravel (GT). GT is that major search engines deep dive into tourism. In the process it has drop many small hotels off of search results in favour of the its big OTA advertiser, high authority sites and their own collateral. Well small can still count and we will show how. But first check out Jeffs work and start applying it to your blogs and articles. Its a good place to start.
Check back in a week or so – we will add a link to the new material here soon.
Jul 30, 2014 | branding, content marketing
How to Build Brand Awareness for Your Business.
With all the moves by Google and the search engines to list only authority sites in the first page search results, your brand is become in some cases more important than your keywords. In this blog, Neil shows you how to start building your brand online.
As he says “When it comes to building brand awareness for my company, the method that’s worked best has been content marketing. Although it involves a lot of work, and it takes six months to a year for it to be effective, it’s been proven to provide the biggest bang for the buck.”
Jul 20, 2014 | content marketing
3 Tools to Better Manage Your Blogging Editorial Calendar | Social Media Examiner.
A blog editorial calendar shows you all of your blog posts and where they are in the production process. It can have a large impact on your overall organization and productivity, according to this study..
Must say I don’t use one and perhaps I should – Will look into it some more-
Tools noted are
1. CoSchedule – A paid blog editorial calendar ($10 per month). You can use CoSchedule as a web application (access it directly from the CoSchedule website) or you can use it within WordPress.
2. DivvyHQ – an online content planning and production tool for high-volume teams.
3. DivvyHQ Multicalendar organiser. Provides a range of editorial calendar functionality including the ability to create your content within the tool.
What are your thoughts do you use an editorial calendar?
Jul 20, 2014 | content marketing
No Blog Traffic? Here's a Simple Strategy to Seduce Readers and Win Clients – Copyblogger.
In his book On Writing, Stephen King tells says he writes for one reader only — his wife. Hhe doesn’t wonder whether his millions of fans will enjoy his new book. He wonders What will his wife think think about this section?”
Gosh i rather like that advice.. Is it so much easier than trying to imagine who your Advatar is and writing for that person.. Of course it will work and maybe just as well because it’s a real person rather than an imagined one, and you can never know for sure what is in it the mind of someone who only exists as an avatar for your target market.
Good advice at http://www.copyblogger.com/simple-blog-strategy/
May 6, 2014 | content marketing
How to Find the Best Places to Guest Blog.
Neil Patel always hits the nail on its head. Here is what he says about guest blogging.. “Truly effective guest blogging has everything to do with quality sites and not spammy crap that will get you penalized.”
There is a lot of crappy sites and bad practices in blogging so don’t get caught up in offers that seem to good to be true, they are just that.
Here Niel gives good advice on just how to choose the blogs to write on and how to go about it. First off “Use your own name”. Don’t setup a bunch of pen names – They will not build your authority and in today marketing its all about building authority.