Travel Marketings’ Future is Embedded in Technology but not Driven by it. Starwood’s Branding by Skift

Oct 24, 2014 | technology, the future

3 Top Quotes About Travel Marketing From Starwood's Chief Brand Officer – Skift.

Starwood likes tecnology, They even have build their own application for Apple Watch that “opens hotel room doors and a robotic butler that assists hotel staff.”

But Starwood Cheif Brand Officer Phil McAveety says what they know is that “Technology is not going to win the hearts and minds of guests. Customers expect technology to be embedded before, during, and after their stay. They’re not going to thank you for it, they expect it. In the end, technology is not our business. Guests don’t stay in a hotel for an app.”

That is in fact one of 3 points that McAveety shared on stage at the Skift Global Forum in New York City, October 9, 2014. Skift

The ideas are not new and i tend to believe that technology is the new driving force of travel marketing. Right now we are sitting on an explosion of new techniques and system that automate marketing. We cant expect to market in t the digital age without this. We are expected to tweet, announce, share, engage, blog, video, communicate and publish on many platforms. It is simply impossible to do this without automation. And the tools are there.

What is the biggest problem now is understanding exactly what all the new tools do. This has become harder as most are opaque. There are writers networks that will will feature your articles but because Google is clamping down on Private Blog Networks they will not share the sites with you. Its hard to evaluate the platform but their are ways and that is all part of the new technology driven marketing. I’ll share more on this in my own blog in the future.

How to Build Brand Awareness for Your Business

How to Build Brand Awareness for Your Business

Jul 30, 2014 | branding, content marketing

How to Build Brand Awareness for Your Business.

With all the moves by Google and the search engines to list only authority sites in the first page search results, your brand is become in some cases more important than your keywords. In this blog, Neil shows you how to start building your brand online.

As he says “When it comes to building brand awareness for my company, the method that’s worked best has been content marketing. Although it involves a lot of work, and it takes six months to a year for it to be effective, it’s been proven to provide the biggest bang for the buck.”

 

How to Build Brand Awareness for Your Business
Courtesy of: Quick Sprout

 

 

 

 

▶ Tourism Marketing: The TravelShopping Footprint & your Website

▶ Tourism Marketing: The TravelShopping Footprint & your Website

Sep 30, 2013 | Marketing Strategies

▶ Tourism Marketing: The TravelShopping Footprint and your Website – YouTube.

This video is one of many free videos by http://TourismMarketingMachines.com. All videos are tutorials and case studies on marketing hotels and tourism. The Video talks about how you can build differentiation and position your hotel and your self as an expert in your destination. Just plain old common sense which we overlook a lot.

With Travelers shopping on 28 sites on average before they book, its vital that hospitality owners and managers do all they can to attract attention and get customers to return. Much more will be convert and at more depth in upcoming videos at Tourism Marketing Machines.