How to Build Brand Awareness for Your Business.
With all the moves by Google and the search engines to list only authority sites in the first page search results, your brand is become in some cases more important than your keywords. In this blog, Neil shows you how to start building your brand online.
As he says “When it comes to building brand awareness for my company, the method that’s worked best has been content marketing. Although it involves a lot of work, and it takes six months to a year for it to be effective, it’s been proven to provide the biggest bang for the buck.”
The Importance of Innovative Content in Order to Survive Google.
Travel brands need to think seriously about what Google is doing in Travel. Google is poised to do move in with their products like Hotel Finder and Transit Trip Planner, which has not yet been launched. With these products, Google will be targeting the travel sector directly.
“Google is poised to dominate the market”, says SEO specialist Martin MacDonald, who has been the Inbound Marketing Director of Expedia Affiliate Network. He says that Google’s entry is a challenge for metasearch engines like Kayak, Prontohotel and Trivago.
Google has also been changing the way it list content and the most important move is its crackdown on duplicate content with the Penguin and Panda updates.
Many travel sites have felt the impact and many are now having to produce fresh content on every page and off site just to stay in the game.
More on #GoogleTravel here >>>
MMarriott Employees may become Content Creators – Skift.
Jay Hamilton, Marriott’s head of digital marketing says “It’s very very important to not outsource your content. They don’t know our people, our culture. It’s not something you can do by having a PR firm to do it for you,” Hamilton told Skift earlier this week.”
That said Mariott is now looking to harness 300,000 employees to become content kings for the brand