▶ Tourism Marketing: The TravelShopping Footprint and your Website – YouTube.
This video is one of many free videos by http://TourismMarketingMachines.com. All videos are tutorials and case studies on marketing hotels and tourism. The Video talks about how you can build differentiation and position your hotel and your self as an expert in your destination. Just plain old common sense which we overlook a lot.
With Travelers shopping on 28 sites on average before they book, its vital that hospitality owners and managers do all they can to attract attention and get customers to return. Much more will be convert and at more depth in upcoming videos at Tourism Marketing Machines.
Was hotel marketing always this complicated? Part Three of Three – The marketer reinvented – Tnooz.
This is a 3 part article written in April 2013. It highly relevant. This link is to part 3, all part are worth reading but if you are like me and want to get to what it all means to us now – this is the part to read. part 2=1 cover he history and background with some horror tales on OTAs power and privileged over unsuspecting and somewhat naive hotel marketers. We have come a long way, and still more to go.
Its the situations revealed in articles like this that brought forth our website: Committed to helping hotels, hospitality and tourism marketers.
direct travel shopping
Online travel agencies (OTAs) are weakening amid intense pressure up and down the value chain, especially in the mature US market. Supplier sites are building relationships with the travellers and increasing their direct bookings resulting in improved cost and revenue: Brand.com can be a cheeper distribution channel and an increased opportunity to merchandise and upsell to consumers. See http://www.tnooz.com/2013/08/13/news/dark-days-for-online-travel-agencies/
Related is How travelers Shop..