Mar 29, 2019 | advertising, digotal media marketing, New & Press, Social
,sSource: Is Facebook Organic Marketing Dead? : Social Media Examiner
The answer to the question “Is Facebook Organic Marketing Dead” is Yes and NO. A lot of things that once worked just don’t move the needle anymore. Consider this “that average organic reach is now 1% to 6%.” Not impressive at all.
And we now see that blog posts linked out of Facebook get the lowest reach an engagement.
Video is King
Then on the other side of the coin we learn that Video is King – that is so load as it is native to Facebook and you load an original video to your Facebook page. Don’t even bother to share YouTube Video! They will just be seen by your friends, perhaps, and have no reach at all.
If you do upload a quality engaging video, BuzzSumo tells us that it will “outperforming photo and still image posts by 73%.” That is because Facebook sees its future in Video. It is closely watching the migration of television viewers and advertisers to digital media and the internet.
The article also gives tips on the various format and forms of video that you can use on Facebook. It explains the merits of each and is good reading for anyone panning to use video marketing on Facebook. For that matter, it applies well to any social media.
Advertising is the Future
Of course the future for Facebook is in Advertising and to some extent that works. Their recent update on Ad Relevance and tracking will help advertisers asses their results. The question is will Facebook be relevant as the digital world transforms and new sites like Instagram steam roller into engaging travelers and inspiring them to look, book, and convert at a greater rate than Facebook.
Read the article for full details of what might be the better strategy for your Facebook social activity in the new digital divide.
Related: Digital Media For Hotels and Tourism – learn more with our Book Series here
Aug 20, 2014 | social media seo
Is Facebook a waste of time for businesses?.
Facebook mission is deliver content that users read and to get rid of ‘spammy’ or unrelated information. Facebook has recently changed to its systems to eliminate this kind of information and because of this brands have had an average decline of 44 per cent in customer reach.
As a result, brand pages now reach under 3% of Facebook users.
In this article Gina Lednyak looks at how businesses can find a solution to this? And helps us understand the Facebook algorithm.
For example Gina writes “In August Facebook acknowledged that each user has, on average, 1,500 potential stories to view each time they log in. Now, the latest algorithm changes will prioritise just 300 posts per user. This algorithm is determined by three factors: affinity, meaning how much a user interacts with a page; weight, how valuable a post type is; and decay, or how long a post has been online.”
Read more: http://www.smh.com.au/small-business/smallbiz-marketing/is-facebook-a-waste-of-time-for-businesses-20140819-3dyb4.html
Jul 28, 2014 | advertising, broadcast media, distribution, Social, the future
Facebook Ads in our Posts
I posted a link to an article about Booking’com to Facebook. To be exact I posted it to buffer an automated service that schedules links out to several of my profiles including Facebook.
The post looked like this (see on right) – A snipet of the article and a HUGE Ad featuring Booking’com. Now I did not POST that Ad, it was not even in the article I posted, so clearly it was Put in my post by Facebook…. Interesting!
Are our communication, post and shares now the new media for ads?
Maybe we should expect that because FB is a free service and they need to advertise client to support our community. But really, isn’t that a bit much?
Should we not have a say in who sponsors our posts? I think we should, what do you think?
I imagine this is done automatically within the ad system. It is fully automated so I don’t have a person to contact and discuss how I might control this in the future. That got me thinking just how social is social anyway. We are sharing and engaging with people many of which are using automatic tools even to answer comments on post, let alone post on many sites. I have not problem with automation to help get the job done – but are we paying too high a price for automation, is it making us all Anonymous to some extent.
In this case, I am unknown by Booking’com who have advertised on what I think is my Content. Lets not get into that argument, it’s not the point, it does not matter if it is my content or not. They are advertising under my name, I am pretty sure I own that…. I think!
Does this get muddy or what? But lets not get sidetracked. The advertiser here is in a post I wrote, bold and Big with Images and Text far in excess of my Post which is overwhelmed by their promotion. They probably do not even know it! They certainly don’t know who I am – and that is my point.
Anonymous in the ANTI Social Age!
Automation has allowed us to be everywhere, a million of us all at the same time, everywhere, all at the same time in the same place. Yet we are invisible in the noise and clatter of systems pushing text and images, ads and communications at us. Social Media we thought was about point to point, person to person and persons to groups and the end of Broadcast Media and mass communications. But it is not. It is becoming another form of mass media where our content is infused with propaganda not of our choosing and delivered to many we do not know and, to our embarrassment, to some we do.
We are in the age of mass media where content is often created by both consumers, suppliers and media, merged and mingled by autonomous systems and delivered by systems, to where we are not sure. Systems deliver our communication based on rules, assumption and directive we agree to. They go to sites, pages and people who in turn share, comment and create the next cycle and the next cycle of content and comments is merged, mixed and propagated by the channels and systems we subscribe to.
We don’t control it, and the worst is still to come.
For more information on Annonymous in the social age see my follow up post which expores the issue in more detail – new-social-media-in-post-ads-are-unfair-to-all-i
Apr 15, 2014 | advertising, Social
Priceline Seeks Results From Facebook as Google Wins Ads – Bloomberg.
“For Facebook and Twitter, we have endless amounts of money. But we haven’t found anything there.” Chief Executive Officer Darren Huston said yesterday in an interview at Bloomberg’s New York headquarters.
The comments lead the discussion as to which digital marketing media are most effective. Facebook and Twitter have grappled with questions of whether their social media ads provide a substantial return on investment for marketers, particularly at travel and e-commerce companies.
Priceline’s online marketing confirms that Google, is the best source for delivering traffic. About 90 percent of Priceline’s digital ad spending is with Google, according to Mark Mahaney, an analyst at RBC Capital Markets in San Francisco.
Mar 29, 2014 | Social, Uncategorized
via MediaPost Publications Facebook's New Business Model: Buying Stuff 03/29/2014.
According to Catharine P. Taylor of MediaPost “Facebook’s business model is about fashion, and since no one knows what will be fashionable in tech even a year from now, it is buying up all it can”
And apparently the new fashion is now virtual reality – you just have to look like a dork at the moment to see the latest Oculus VR. But what these latest acquisitions by Facebook are is placing bets. Facebook more of a v.c. thank it is a Social Network. For now, in the ever-shifting world of tech, it’s not bad if Facebook is a bit of both.
More >>>
via MediaPost Publications Facebook's New Business Model: Buying Stuff 03/29/2014.
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