Mar 13, 2014 | Social
Travel Is Facebook’s Most Popular Subject, So Why Isn’t The Industry Taking Advantage? – AllFacebook.
As one of the comments point “People use Facebook to socialize. They don’t use Facebook to research where to go.”
Its changing by the way. When we launched the first booking engine for small independent hotels on Facebook (http://arcresbookings.com, it got lots of lookers but hardly a booker. Today hotels who make the investment in posting, engaging and growing their fan base are getting results.
Mar 10, 2014 | marketing trends, Social
How Facebook Plans To Take Over The Internet – ReadWrite.
So here is the answer to the question why Facebook bought Whataps and what it will do with it..
As this article points out “In developing countries like those Internet.org is targeting, many people rely on SMS communications due to a lack of data services. WhatsApp is already popular in many emerging markets, including those in South America and Asia where Facebook’s growth was stagnating.”
The articl;e also offer a good rational for why WhatApps sold and some insights into FB plans for rolling out internet access to the emerging markets that cant afford it.
“Connecting the world” is Facebook’s vision—one that can’t be achieved without the support of other organizations, including the six telecom companies it partnered with for the Internet.org initiative.”
The fact is that 2G and 3G data networks are already available in many underdeveloped countries byt “people just don’t understand the value of the Internet yet.”
Will FB change that? What do you think?
Dec 31, 2013 | Social
The Future of Social Media Marketing on Facebook.
Facebook has advised that page’s are are getting less hits! This has been a consistent trend: Fewer hits, less likes and lower engagement. So where does that leave us in marketing on Facebook?
As they say: “The best way to continue to obtain impressions is to “buy ads”. “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” Adage.com
It is clear that unless a major changes are made, companies will invest less and less time into Facebook as the return on investment falls. This is especially true at hotels where pages, as an industry, have the smallest conversion rates.
If travellers are not going to pages, all the investment in bookings and reservation widgets on Facebook will also have less impact.