Hotels Need NEW Content to Survive Google

May 6, 2014 | Marketing Strategies

The Importance of Innovative Content in Order to Survive Google.

Travel brands need to think seriously about what Google is doing in Travel. Google is poised to do move in with their products like Hotel Finder and Transit Trip Planner, which has not yet been launched. With these products, Google will be targeting the travel sector directly.

“Google is poised to dominate the market”, says SEO specialist Martin MacDonald, who has been the Inbound Marketing Director of Expedia Affiliate Network. He says that Google’s entry is a challenge for metasearch engines like Kayak, Prontohotel and Trivago.

Google has also been changing the way it list content and the most important move is its crackdown on duplicate content with the Penguin and Panda updates.

Many travel sites have felt the impact and many are now having to produce fresh content on every page and off site just to stay in the game.

More on #GoogleTravel here >>>

Google Steps up it’s Game in the Travel – Business Insider

Apr 9, 2014 | Uncategorized

Can Google Disrupt The Online Travel Industry? – Business Insider.

 #GoogleTravel

Google is still experimenting with its online travel ventures. It has now licensed Room 77’s hotel booking software. Room 77 is a start-up backed by Expedia (NASDAQ: EXPE) , one of the leading online travel agencies, or OTAs. Room 77 software might be just another of its experiments. This is on the heals of many travel initiative starting with hotel finder some years ago,

Remember Hotel Finder – Well it was just the tip of the future direction of Google Travel.

Reviews Are the Brass Ring on Google’s Carousel | DMW Industry Analysis

Sep 19, 2013 | Marketing, search marketing

Reviews Are the Brass Ring on Google’s Carousel | DMW Industry Analysis.

Watch these moved by the big G. Its moving into travel in a big way, some of it is devastating to hotels, like the authority bias that prefers big brands. Ultimately G care about itself and we see more and more is going to their own integrated products.

See Why You Should Worry


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