Oct 16, 2013 | future, Marketing
The Future: What Businesses Need to Know.
this is a compilation of several presentations about the future. From the future of business, retail, work, Internet, big data, the CEO, Advertising, marketing and Innovation.
Huge changes are in-store for us. Business and life is changing at an incredible pace and the pace of change is accelerating. Once we get to a critical mass the rate of change will be explosive.
I talked about this critical mass in my blog The New Order way back in 2009, its still topical. The presentation through some more insights onto where we might be heading. Its good news really but a bit scary if you don’t care for technology.
Aug 15, 2013 | Marketing, OTAs, SuperCarousel
direct travel shopping
Online travel agencies (OTAs) are weakening amid intense pressure up and down the value chain, especially in the mature US market. Supplier sites are building relationships with the travellers and increasing their direct bookings resulting in improved cost and revenue: Brand.com can be a cheeper distribution channel and an increased opportunity to merchandise and upsell to consumers. See http://www.tnooz.com/2013/08/13/news/dark-days-for-online-travel-agencies/
Related is How travelers Shop..
Aug 8, 2013 | Marketing
Online marketing known by different names some called it internet marketing, web marketing or i-marketing but all these terms are for same function, which is marketing product or services over the internet.
When it comes to searching for products and services, the internet becomes the number one choice for users. Internet is fast changing the way people used to do things. Internet brings the global audience closer and introduced a new medium of advertising which is quite unique compare to other advertising medium. Naturally, this impacts the advertisers, as they accepted internet the most powerful media for advertising. Due to the absence of geographical barriers the internet acceptance has challenged the traditional forms of advertising. The four P’s product, price, place and promotion have long been associated with marketing, but due to internet it has changed.
The Internet has brought media to a global audience. The interactive nature of online marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Online Marketing
Whenever you start an online marketing, always concentrate on the customer and think in terms of customer satisfaction and needs. If your product is not of good quality and your response to the client is not positive then the effort you have done for increasing your sales will be ruined away. Treat customer as a god in your business. Market Segmentation For Online Marketing
Marketing segmentation for online marketing takes many forms, and before you go out and craft your first online marketing campaign, you need to be sure of who exactly each campaign is going to reach out to. Online marketing market segmentation has several similarities as offline marketing. For example, in the offline world, you will always need to search for where your target audience is already hanging out, and put your advertising do Online Marketing Mail
Online Marketing Mail Online marketing mail involves the use of email to do your promotion.Along with these four P’s there are new three P’s which are relevant to internet marketing. These three P’s are place, process, and physical evidence.
In internet marketing the website is the place where all transactions will happen. Consider few things about your website, like how much interactive your website is? Is it user-friendly? How much easy are the navigation? These things will attract and retain customers. Go into the details like color schemes, buttons sizes, images, photos, layouts. Keep changing and improving the contents as well as design, and above mention things. The look of the web site should be based on corporate logos and standards. Also, simple but powerful navigational aids on all web pages like search engines make it easy for customer to find their way around.
Process is very important for internet marketing as you need to know if your site have the ability to handle large number of customers, the proper support at all times, and a system to answer frequently ask questions.
Customer supports needs to be integrated into the website. This service should be able to answer the customer’s questions in fast and reliable manner. To further enhance after sales service, customers must be able to find out about their order status after the sale has been made.