Marriott’s Tourism Video Marketing Get 1.5 mil Views – Skift

Marriott’s Tourism Video Marketing Get 1.5 mil Views – Skift

Feb 9, 2019 | video marketing

Marriott's Tourism Video Marketing

The new Two Bellmen Millennial Movie by Marriott Content Studio gets over 1.5 million views on YouTube in two weeks.

Source: Marriott’s Content Ambitions Grow With New Two Bellmen Movie – Skift

This is the second in a series of Marriott’s Tourism Video Marketing Campaign aimed at millennials – the first had 5.1 million views. It is a slick production with lots of action, on skateboards, horses and all sorts of automobiles and bikes, mostly outside the hotel. Its all about going the extra mile to help a guest who lost the flash card with their big presentation. What’s really cool is:

  1. It shows the destination with flashes of desert, sea, boating and scenery as well as the hotel.
  2. It is aimed at the upmarket millennial traveler, specking their language of high spirited activity.
  3. it high tech and highly professional using Hollywood actors and non of the cheese home grown video of many hotel videos.
  4. It hits a cord and gets views.

Its a brilliant example of  Video Marketing for tourism. According to Marriott, “the film is targeting the luxury traveler more than the last Bellmen, because it feels there’s a lack of quality content marketing in the luxury travel sector. Sponsors Tumi, Emirates, and Mercedes Benz are all portrayed in the film without deterring from it.”

 

Video Marketing Powering Tourism

Chapter 9 of WEBSITE offer several tips on making outstanding marketing videos for hotels and tourism!

 

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WEBSITE  is for hotel and tourism professional who are not technical geniuses but need to understand the technology and strategies in order to effectively manage those who can help. Tourism marketers will also find it helpful as it as it covers proprietary marketing concepts developed by the Power Marketing Consultants  network.

 

Video Marketing Tips 4

Video Marketing Tips – One of the Many bonus accessible when you Buy the Book Website

Tourism Video Marketing Tips

Video marketing is highly flexible and malleable. It can range from simple slideshow that communicate the point; to profession film production that communicate and entertains with authority and impact! Today smartphone video apps are now very sophisticated.

Your smartphone is a video editing studio, you can cut, zoom, splice, size, format, publish and share all withing the phone. See more about this with IGTV video created and published all from the iPhone.

Be Real

It is also important to remember that travelers love user generated content. They are looking for authenticity and real user experiences and true accounts. Highly polished Brand Marketing Videos are perfect in their own place. Just be sure to balance it with “on the spot shoots” and impromptu moments that are real and not always professionally finished or photo-shopped.

 

Video MultiMedia, MultiDevice, MultiChannel Marketing

This video was created several years before we had the advanced video mastering technology of today. However, it demonstrates the point well and is very relevant to tourism video marketing today! Animation tolls are far advanced and one can now shoot, edit and publish amazing video with a smartphone. Smartphone editing makes it possible to be very spontaneous and honest. You can shoot on the spot and capture real experiences as they happen.  Don’t be afraid of camera shakes and few a few bad cuts. It all adds to the experience of being real and authentic as apposed to corporate branding.

 

 

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Related Links re Marriott’s Tourism Video Marketing

See the video its fun and informative an indication of where video for travel is going to have to go. https://skift.com/2016/02/09/marriotts-content-ambitions-grow-with-new-two-bellmen-movie/

More about the Mariotts Millennial Tourism Marketing

More about Millennials and generation XYZ

 

 

 

 

 

Millennials in 4 years will be 60% on our Business says Marriott

Jul 21, 2014 | branding, millennials

Bill Marriott: Where hotels are going and the new Millennials.

“In four years, 60% of our business will be millennials,” says Mr. Marriott, who adds with a laugh, “All of us old folks are moving on.”

Mr. Marriott says the company now pulls data focus, groups, research and from social media. As an Example, it asks guests for ideas of how to improve travel. “When one wrote back asking for healthy vending machines, the company flew her to London to find items in farmers’ markets that could be stored in a machine.” Now the Company will launch the first of its new nutritious vending machines—with items such as fresh fruit and energy bars—in Chicago this fall.

Bill Marriott, the 82-year-old chairman of Marriott International, syas we have to be cool: The $19 billion hotel-management company, is done with flowered drapes and white tablecloths. In place of fusty bedspreads and fluffy carpets, he wants most of his 200 new luxury and lifestyle hotel projects to be filled with sleek flat-screen TVs, hardwood floors and hopping bars.

Marriott will soon launch its new hotel chain, Moxy Hotels, aimed at the millennial generation (roughly ages 18 to 33). It will feature small, low-cost rooms with grab-and-go food and the feel of a Silicon Valley startup.

– See more at: http://online.wsj.com/articles/bill-marriott-where-hotels-are-going-1405716717?

If this idea interest you be sure to read these stories and analysis of what we are calling the new Independent Traveller = From the Independent UK read a philosophical article about new cultural, self discovery and life changing trips by traveling. Also see our article on brand culture with an example from Travelersinsights and Barbados holidays for the independent traveller

Mobile Flash Perks – New Rage at Marriott

Jul 14, 2014 | mobile apps

Marriott to locate guests via mobile and offer deals.

Through FlashPerks, members can redeem points or use cash for limited-time, exclusive deals. The campaign is aimed at tech-savvy Millennial traveler. Marriott Hotels started the “Travel Brilliantly” marketing campaign specifically for Millennials, those generally born in the 1980s to the early 2000s.

Guests have to download the app from iTunes. It is compatible with the iPhone, iPad or iPod Touch. Bluetooth Smart and Apple iBeacons are then able to determine their location.

The offers will be on services within the property, such as food and beverages, spa treatments or rounds of golf. But eventually, guests will get notifications of deals around the neighborhood. With this for, of “geo-targeting” hotels couple reach out to guest to suugest activities, restaurants and things to do wherever they are.