Oct 16, 2013 | future, Marketing
The Future: What Businesses Need to Know.
this is a compilation of several presentations about the future. From the future of business, retail, work, Internet, big data, the CEO, Advertising, marketing and Innovation.
Huge changes are in-store for us. Business and life is changing at an incredible pace and the pace of change is accelerating. Once we get to a critical mass the rate of change will be explosive.
I talked about this critical mass in my blog The New Order way back in 2009, its still topical. The presentation through some more insights onto where we might be heading. Its good news really but a bit scary if you don’t care for technology.
Sep 19, 2013 | Marketing, search marketing
Reviews Are the Brass Ring on Google’s Carousel | DMW Industry Analysis.
Watch these moved by the big G. Its moving into travel in a big way, some of it is devastating to hotels, like the authority bias that prefers big brands. Ultimately G care about itself and we see more and more is going to their own integrated products.
See Why You Should Worry
see Search Failing Hotels on Youtube
Sep 6, 2013 | education, Marketing, Marketing Strategies, SuperCarousel
Marketing for hotels and tourism
Marketing Hotels & Tourism Online – Pre- Launch Bonus – YouTube.
Its going to be published pretty soon… Its now in final edit and will be available in paperback and kindle shortly. Register now to get advise on publishing date and bonus. Their are a couple of additional bonuses for the pre-launch.
See more details of the book, who it is for and why on Youtube
also see our page at https://marketinghotelsandtourism.com/book
Sep 3, 2013 | OTAs, SuperCarousel
7 Most Popular Types of Travel Booking Websites of 2013 – Skift
This article is packed with valuable information. My takeaway today is the surprising fact that both OTAS and Brands have fallen in market share over the last 5 years. See search evolution on moz for details on this.
Onine Travel Agents and Brands loose market share to new Technology
Not surprising when you think about it, there is more competition and more alternatives and both these sectors are not doing that well. First is the brands; we saw recently that travelers find hotel websites boring
We see Expedia loosing market share and we know all OTAs are getting squeezed as they spend more on adverting for marginal returns. In my view the technology for travel planning and bookings is old hat and needs a new approach. VisualBookingsRevolution.com is a case in point, more and more travelers are looking for a better way to search and plan. Visual system are hot but tradition bookings systems are not.
Watch out for the revolution as visual bookings start to revamp the tourism landscape.
Aug 28, 2013 | Social
BBC News – Facebook to compensate users for sharing details on ads.
“Approximately 614,000 Facebook users whose personal details appeared in ads on the site without their permission will each receive a $15 (£9.65) payout”
On its own this is a newsworthy post. But look behind the headlines. How many marketers use Facebook users face shots ob their marketing websites? Many of us are embedding social charts on our own websites. Does this case suggest we need to ask users if we can use their images. Phew! that would put an end to a lot of Facebook sharing across all sort of sites. Food for thought!
Relevant Details of the Case
In this settlement it was estimated that Facebook made about $73m (£47m) in profit from the Sponsored Stories featuring details of the 150 million members. Claimants however could not prove they were “harmed in any meaningful way”. This move was estimated by the plaintiff’s lawyers to cost Facebook $145m in advertising revenue.
See more >>> http://www.bbc.co.uk/news/technology-23848323
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