Dec 10, 2013 | Marketing Strategies, Publishing, TravelShopping
10 travel technology and distribution trends.
The overriding trends is diversification in marketing: That actually is my take on it and somewhat consistent with the HotelNewsNow report which draws on the PhoCusWright summary folloing WTM in 2013.
HotelNewsNow starts with how new content patterns are challenging distribution and again this is about diversification in content providers. As i say in my book, we are all publishers now and this is having a growing impact on distribution as we as suppliers start to use the media to interact with guests and potential guests. We call it the Ubiquitous footprint – see video on You as Publisher.
“Ubiquitous online communications allow even small hotel companies to connect with customers in real-time, allowing them to shop and book without delay. Those same companies, as well as the individuals they serve, also are better able to collect and integrate itinerary data from multiple sources without a GDS:Says Cees Bosselaar of PhoCusWright.
The report draws on Phocusrights “Travel innovation & technology trends: 2013 and beyond” report during the World Travel Market in London. It goes on to illustrate 10 trends that we should be watching now.
Aug 11, 2013 | Marketing Careers
Many people have an incorrect perception of what a career in marketing entails. Unlike the television show depicts, you don’t earn your marketing degree and then sit in an office all day smoking cigarettes and sipping scotch. Don’t worry though because what you actually do is much more fun.
A marketing degree opens up a whole host of opportunities because the field itself is so diverse and wide reaching. Your degree will help you understand the power of media in all forms and give you the skills to effectively communicate your knowledge and creativity in a way that enhances you client’s product or service. Your job is to identify what your clients are looking for and then brand their offering in a way that makes it irresistible.
Once you have earned your marketing degree a few of the career paths that open to you are;
Marketing manager- You are potentially responsible for several departments whose job it is to determine market demand, profitability, and spearhead market strategies.
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Marketing career can be a real promising and well defined path for a person. In marketing the challenges are different and the methods adopted to treat them and handle them are also widely different. Career after graduation
Today a large number of multi-national companies have come up in the market and these companies prefer to recruit individuals who have some extra qualification besides the degree of graduation. Careers In The Automotive Technician Field
It can be a challenge to land a prime spot on a race car pit crew. Yet vehicle dealerships across the country are scrambling to find qualified automotive technicians for their own “pit crews”-even with salaries of $30,000 to $70,000 or more, depending on the market and the technician’s level of training. Booming career in animation
Career in animation is budding and the boom in the animation industry has given rise to multiple job opportunities in this profession. Animation industry is growing faster and is known to be one of the most demanding industries in the market.Marketing managers oversee the day to day operations in place to meet the marketing and branding needs of their clients.
Product Manager- You will be responsible for a specific brand or product and charged with the task of ensuring its continued success among competitors regardless of what type of media is being utilized.
Advertising Manager- There are three paths to this career choice, either the business side which includes individual account management and account planning or the creative side in which you are building the marketing strategies for a company or individual product.
The third option in advertising management is in the field of public relations. Though you are not directly responsible for the marketing campaigns you would work very closely with those who are in order to maintain a favorable public perception of your brand or product.
The career choices in marketing are nearly limitless after graduation which means that you can tailor your career to fit your individual strengths and passion. Having this flexibility will ensure that you can get the most out of your chosen profession while still remaining excited by its possibilities.
Aug 8, 2013 | Marketing Careers
You always see them in movies and you would want to be like them when you grow up marketers and advertisers. But despite the fun and high salary you believe is associated with a marketing career, having one is also very challenging and overwhelming. Sure, a marketing career is both fun and enjoyable; but it is also comes with hard work. Lots of it. There are always new techniques to learn, new cases to study, and new strategies to research.
So if you think you want to get involved in all the fun, excitement and hard work, the next step is to know whether you have what it takes to be in the field of marketing. How do you do that? By considering these points:
Can you answer yes to these questions
Are you able to get your thoughts, ideas and information across in a very clear and concise manner, both in writing and speaking?
Do you enjoy identifying problems and then looking for ways to resolve them in the most organized and planned manner? Do you enjoy creating a plan of action to resolve a problem?
Do you enjoy putting together and organizing complicated ideas and information, and then be able to interpret them in the most easy-to-understand approach?
Can you generate new ideas, as well as very good ones, and then be able to communicate these ideas to your target clients? Can you verbally communicate what you have in mind?
If you do have these qualities, then you do have the potential to excel in the marketing field.
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It’s tough when you feel stuck in a career you no longer like. I have been there and hating your career can cause problems in almost every area of your life. Find out ways you can break away from a lousy career and get into one that makes you happy. Break into the Market with Solihull Couriers
Solihull is only a stones throw away from the home of Triumph motorcycle, Meriden, so a trip to the town is never wasted. The borough that Solihull resides in has around 200,000 residents but the town itself has 95,000 which makes it quite large for a town. Over the years, Solihull has seen the number of people looking for parcel delivery increase rapidly as the economy of the town continues to increase. Break Into The Market With Solihull Couriers
Solihull is only a stones throw away from the home of Triumph motorcycle, Meriden, so a trip to the town is never wasted. The borough that Solihull resides in has around 200,000 residents but the town itself has 95,000 which makes it quite large for a town. Over the years, Solihull has seen the number of people looking for parcel delivery increase rapidly as the economy of the town continues to increase. How To Break Into Freelance Portrait Photography
Hard as it is to believe, portrait photography is considered to probably the hardest of the many specializations in the profession. That moment of positioning a subject in front of that plastic fake background to sit on an uncomfortable chair and make a smile they would never use in any other setting is legionary and not one that you look forward to.You can very well be a very good candidate for a successful career in marketing. And in marketing, its very easy to have a career that reflects what you are interested in, or what you believe as your values and personal style.
You can choose from a wide range of career opportunities so that you wont get very bored in the process.
And to start you on the path to a successful marketing career, begin with being a marketing major. Start gaining experience by participating in internship programs or become a volunteer in projects that relate to service learning or community participation. You can also participate in the following activities:
– Doing market research for already established companies, especially if you can get an internship with those found in the Fortune 500 list.
– Promote products and services via point-of-purchase presentations.
– Spend time actually analyzing and assessing potential costs, prices, and do your research on service programs.
– Learn to research the creation of potential database for prospective customers using data that is available.
– Design a marketing campaign or advertising to promote a new product or service such as that in flyers, menus or menu printing, posters, newsletters, among others.
– Develop a marketing plan and focus on getting a business into the global market.
So what if you dont actually have a degree in this type of field? Well, you dont need to fret too much. The numbers found in statistics are both encouraging and interesting. There is a significant amount of new graduates that find themselves in the field of marketing even without the marketing degree to back them up.
The next question now is how do you start your career? The answer is in your determination and perseverance. And no matter how insurmountable it may seem, getting a career in marketing can be done. The key is not to be too choosy especially if youre only starting. Normally, entry positions available would be a market research assistant or a trainee. But the training youll get will be worth all the hard work when you find yourself achieving your dream.
Aug 8, 2013 | Marketing Strategies
Marketing strategy helps organizations to focus their attention to complete resource utilization to increase sales and win over their competitors. Every company applies some kind of marketing strategies to maintain existing customers, attract potential customers and also to maintain and enhance their reputation in the market.
When designing a marketing plan, first a marketing strategy is taken into consideration. The marketing plan consists of steps to be taken so as to attain success in the implementation of the marketing strategy chosen. Big projects involve selection of different strategies at different levels. Usually a strategy consists of well-sketched tactics. They are meant to meet the needs and finally reach marketing objectives. Each of the strategies has pre-calculated results because when a particular strategy is chosen at a particular level, its outcome becomes the goal of that particular level.
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Marketing strategy is seen as helpful mean of companies or organizations to concentrate on finishing resource usage in order to enhance sales as well as over rivals. Therefore, each company uses different marketing strategies to achieve objectives such as keeping present customers, drawing the attention of potential customers and strengthening their name in the market. Small Business Marketing Strategies
Small business marketing strategies identify and implement the goals of the company. A sound marketing strategy is inevitable for the success of any business. The strategy helps to focus the marketing on the business target. Small business marketing strategies include market research, identification of customer groups and target competitors and efforts to tailor the product pricing. The success of the strategy relies on the proper implementati Attraction Marketing Strategy
Have you ever wondered how to get people to buy products or services using an attraction marketing strategy from your blog or website? E-goods marketing strategy is what people are seeking out. Affiliate Marketing Strategy Ideas
Are you looking to make more money online through your business or website? Like with any good money making venture, you will need an affiliate marketing strategy. Your own affiliate marketing strategy will depend on a couple of different aspects, and you have to make sure that your strategy is suited to you and your needs. Affiliate marketing strategies really depend on your own personal and business marketing and revenue objeIf there is an absence of a well thought strategy in a marketing plan means it is supposedly lacking a good foundation. A reasonable marketing strategy should not only facilitate marketing goals, but also the action sequence of a campaign.
At regular time intervals the firm should analyze the marketing decision. This is done with the help of strategic models and the 3C’s model is considered for this purpose. To calculate the company’s strategic position, Ansoff matrix is used. The 3C’s model determines the factors, which leads to the success of a marketing campaign. There are three key parties involved in this model the corporation, the customer and the competitors. The involvement of all the three key parties leads to positive results and this involvement is known as the 3C’s or strategic triangle.
The role of the corporation is to increase the strength of the company in the success critical areas, when compared to that of the competitor.
The customer and his interest form the basis of any strategy. The competitor also plays a vital part. The competitor-based strategies are based on the functioning of business competitors like design and engineering, sales and servicing, and purchasing.
When making a marketing plan depending on some particular strategies known as mix strategies are used. 4P’s model is used to calculate whether the plan is sticking to the strategies or not. The four Ps stand for product, price, place and promotion. Products are goods produced by the company on a huge scale for the purpose of selling them and earning profit. Price is the money paid for a product by the customer. The price is based on many factors like competition, market share, customer perception and product identity. Place where the product is sold can be either physical store or store on the Internet. It is also known as distribution channel. To make the customer knowledgeable about a product, the marketer does promotion. It involves advertising, public relation and point of sale.
There are different types of marketing strategies based on some criteria. Challenger, Leader and Follower are types of market dominance strategies. Market dominance strategies are used to dominate the market. Cost leadership, Market segmentation and Product differentiation are types of porter generic strategies. Porter generic strategies are built on strategic strength or competing abilities and strategic scope or market penetration. Close followers, late follower and Pioneers are types of innovation strategies. Innovation strategies are meant to trigger the rate of product development and model innovation. It helps the firm to incorporate latest technologies. Intensification, Diversification, Vertical integration and Horizontal integration are types of growth strategies. Growth strategies facilitate the growth of the organization. Marketing warfare strategies are conjunction of marketing strategies and military strategies.
A marketing strategy or a mix of them is chosen only after thorough market research. A marketer should always be ready to face any kind of situations like if the strategy is changed in the middle, he should be able to perform another market research so as to choose the proper strategy, within a short period of time. This can be done easily if you have experience.
Aug 8, 2013 | Marketing
Online marketing known by different names some called it internet marketing, web marketing or i-marketing but all these terms are for same function, which is marketing product or services over the internet.
When it comes to searching for products and services, the internet becomes the number one choice for users. Internet is fast changing the way people used to do things. Internet brings the global audience closer and introduced a new medium of advertising which is quite unique compare to other advertising medium. Naturally, this impacts the advertisers, as they accepted internet the most powerful media for advertising. Due to the absence of geographical barriers the internet acceptance has challenged the traditional forms of advertising. The four P’s product, price, place and promotion have long been associated with marketing, but due to internet it has changed.
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The Internet has brought media to a global audience. The interactive nature of online marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Online Marketing
Whenever you start an online marketing, always concentrate on the customer and think in terms of customer satisfaction and needs. If your product is not of good quality and your response to the client is not positive then the effort you have done for increasing your sales will be ruined away. Treat customer as a god in your business. Market Segmentation For Online Marketing
Marketing segmentation for online marketing takes many forms, and before you go out and craft your first online marketing campaign, you need to be sure of who exactly each campaign is going to reach out to. Online marketing market segmentation has several similarities as offline marketing. For example, in the offline world, you will always need to search for where your target audience is already hanging out, and put your advertising do Online Marketing Mail
Online Marketing Mail Online marketing mail involves the use of email to do your promotion.Along with these four P’s there are new three P’s which are relevant to internet marketing. These three P’s are place, process, and physical evidence.
In internet marketing the website is the place where all transactions will happen. Consider few things about your website, like how much interactive your website is? Is it user-friendly? How much easy are the navigation? These things will attract and retain customers. Go into the details like color schemes, buttons sizes, images, photos, layouts. Keep changing and improving the contents as well as design, and above mention things. The look of the web site should be based on corporate logos and standards. Also, simple but powerful navigational aids on all web pages like search engines make it easy for customer to find their way around.
Process is very important for internet marketing as you need to know if your site have the ability to handle large number of customers, the proper support at all times, and a system to answer frequently ask questions.
Customer supports needs to be integrated into the website. This service should be able to answer the customer’s questions in fast and reliable manner. To further enhance after sales service, customers must be able to find out about their order status after the sale has been made.
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