Aug 11, 2013 | Marketing Careers
Many people have an incorrect perception of what a career in marketing entails. Unlike the television show depicts, you don’t earn your marketing degree and then sit in an office all day smoking cigarettes and sipping scotch. Don’t worry though because what you actually do is much more fun.
A marketing degree opens up a whole host of opportunities because the field itself is so diverse and wide reaching. Your degree will help you understand the power of media in all forms and give you the skills to effectively communicate your knowledge and creativity in a way that enhances you client’s product or service. Your job is to identify what your clients are looking for and then brand their offering in a way that makes it irresistible.
Once you have earned your marketing degree a few of the career paths that open to you are;
Marketing manager- You are potentially responsible for several departments whose job it is to determine market demand, profitability, and spearhead market strategies.
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Marketing career can be a real promising and well defined path for a person. In marketing the challenges are different and the methods adopted to treat them and handle them are also widely different. Career after graduation
Today a large number of multi-national companies have come up in the market and these companies prefer to recruit individuals who have some extra qualification besides the degree of graduation. Careers In The Automotive Technician Field
It can be a challenge to land a prime spot on a race car pit crew. Yet vehicle dealerships across the country are scrambling to find qualified automotive technicians for their own “pit crews”-even with salaries of $30,000 to $70,000 or more, depending on the market and the technician’s level of training. Booming career in animation
Career in animation is budding and the boom in the animation industry has given rise to multiple job opportunities in this profession. Animation industry is growing faster and is known to be one of the most demanding industries in the market.Marketing managers oversee the day to day operations in place to meet the marketing and branding needs of their clients.
Product Manager- You will be responsible for a specific brand or product and charged with the task of ensuring its continued success among competitors regardless of what type of media is being utilized.
Advertising Manager- There are three paths to this career choice, either the business side which includes individual account management and account planning or the creative side in which you are building the marketing strategies for a company or individual product.
The third option in advertising management is in the field of public relations. Though you are not directly responsible for the marketing campaigns you would work very closely with those who are in order to maintain a favorable public perception of your brand or product.
The career choices in marketing are nearly limitless after graduation which means that you can tailor your career to fit your individual strengths and passion. Having this flexibility will ensure that you can get the most out of your chosen profession while still remaining excited by its possibilities.
Aug 9, 2013 | Marketing Strategies
Marketing strategy is seen as helpful mean of companies or organizations to concentrate on finishing resource usage in order to enhance sales as well as over rivals. Therefore, each company uses different marketing strategies to achieve objectives such as keeping present customers, drawing the attention of potential customers and strengthening their name in the market.
If you want to set up a marketing plan, considering the marketing strategy is the first of what you need to do. The marketing plan includes many steps with different strategies at the different level. You will meet the needs and gain the marketing goal.Forecasting results is very essential because when a particular strategy is chosen at a particular level, its outcome becomes the goal of that particular level. A sensible marketing strategy will make easy to achieve both marketing goal and sequent action of campaign.
The marketing decision should be analyzed at different point of time with the assist of strategic models particularly 3C’s model.
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Today, Internet is recognised as the biggest platform that is used to promote distinct services and numerous quality products. It benefits both the parties namely seller and the buyer by getting them a genuine and fulfilling deal. Social Media Marketing Strategies – Focus on Content
Social media marketing using technologies like Facebook, Twitter, and MySpace is the ‘hot’ trend everyone is talking (or should I say Tweeting?) about. Just like any marketing trend, a few organizations are doing a great job using these technologies, and many others are struggling to get it right. The reason they’re failing is simple: valuable content is the marketing “cake,” and social applications are just the icing on it. Mobile Marketing Strategies
You need mobile marketing now if you are a marketer and an advertiser. New mobile marketing strategies that work. Why cell phone marketing in the first place? How many mobile phone users there are in the world right now? Don’t know!Ansoff is used when the firm wants to calculate its strategic position while the 3C’s model decides factors including the corporation, the customer and the competitors, which create the success of marketing plan.
The association of corporation, the customer and competitor can affect the success of a company. The corporation helps increase the strength of the company; the customer builds up the foundation of strategy; the competitor is also a necessary role. The competitor-based strategies are based on the functioning of business competitors like design and engineering, sales and servicing, and purchasing.
Mix strategy is the combination of some especial strategies.
To know if plan is sticking to the strategies or not, you can use the 4P’s model which means product, price, place and promotion. Products are goods produced by the company on a huge scale for the purpose of selling them and earning profit. Price is the money the customer paid for a product, which depends on various factors such as competition, market share, customer perception and product identity. Place where the product is sold can be physical store or store on the Internet that knows as distribution channel. Promotion is what associate with advertising, public relation and point of sale to make customer understand product.
Basing on some criteria, marketing strategies is divided into different types. For example, market dominance strategies consist of Challenger, Leader and Follower, which are useful to dominate the market. Other example is that porter generic strategies include Cost leadership, Market segmentation and Product differentiation, which enhance strategic strength or competing abilities and strategic scope or market penetration. Close followers, late follower and Pioneers are types of innovation strategies that arrange the rate of product development and model innovation aiming at incorporate latest technologies. Intensification, Diversification, Vertical integration and Horizontal integration are types of growth strategies which facilitate the growth of the organization. Marketing warfare strategies are conjunction of marketing strategies and military strategies.Only after researching market, the firm chooses a marketing strategy or combination of various strategies. An experienced marketer is the person who always is ready to face what suddenly happen or change in the middle of strategy and is able to perform another market research so as to choose the proper strategy in a short period of time.
Aug 8, 2013 | Marketing Careers
You always see them in movies and you would want to be like them when you grow up marketers and advertisers. But despite the fun and high salary you believe is associated with a marketing career, having one is also very challenging and overwhelming. Sure, a marketing career is both fun and enjoyable; but it is also comes with hard work. Lots of it. There are always new techniques to learn, new cases to study, and new strategies to research.
So if you think you want to get involved in all the fun, excitement and hard work, the next step is to know whether you have what it takes to be in the field of marketing. How do you do that? By considering these points:
Can you answer yes to these questions
Are you able to get your thoughts, ideas and information across in a very clear and concise manner, both in writing and speaking?
Do you enjoy identifying problems and then looking for ways to resolve them in the most organized and planned manner? Do you enjoy creating a plan of action to resolve a problem?
Do you enjoy putting together and organizing complicated ideas and information, and then be able to interpret them in the most easy-to-understand approach?
Can you generate new ideas, as well as very good ones, and then be able to communicate these ideas to your target clients? Can you verbally communicate what you have in mind?
If you do have these qualities, then you do have the potential to excel in the marketing field.
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You can choose from a wide range of career opportunities so that you wont get very bored in the process.
And to start you on the path to a successful marketing career, begin with being a marketing major. Start gaining experience by participating in internship programs or become a volunteer in projects that relate to service learning or community participation. You can also participate in the following activities:
– Doing market research for already established companies, especially if you can get an internship with those found in the Fortune 500 list.
– Promote products and services via point-of-purchase presentations.
– Spend time actually analyzing and assessing potential costs, prices, and do your research on service programs.
– Learn to research the creation of potential database for prospective customers using data that is available.
– Design a marketing campaign or advertising to promote a new product or service such as that in flyers, menus or menu printing, posters, newsletters, among others.
– Develop a marketing plan and focus on getting a business into the global market.
So what if you dont actually have a degree in this type of field? Well, you dont need to fret too much. The numbers found in statistics are both encouraging and interesting. There is a significant amount of new graduates that find themselves in the field of marketing even without the marketing degree to back them up.
The next question now is how do you start your career? The answer is in your determination and perseverance. And no matter how insurmountable it may seem, getting a career in marketing can be done. The key is not to be too choosy especially if youre only starting. Normally, entry positions available would be a market research assistant or a trainee. But the training youll get will be worth all the hard work when you find yourself achieving your dream.
Aug 8, 2013 | Marketing Strategies
Marketing strategy helps organizations to focus their attention to complete resource utilization to increase sales and win over their competitors. Every company applies some kind of marketing strategies to maintain existing customers, attract potential customers and also to maintain and enhance their reputation in the market.
When designing a marketing plan, first a marketing strategy is taken into consideration. The marketing plan consists of steps to be taken so as to attain success in the implementation of the marketing strategy chosen. Big projects involve selection of different strategies at different levels. Usually a strategy consists of well-sketched tactics. They are meant to meet the needs and finally reach marketing objectives. Each of the strategies has pre-calculated results because when a particular strategy is chosen at a particular level, its outcome becomes the goal of that particular level.
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Small business marketing strategies identify and implement the goals of the company. A sound marketing strategy is inevitable for the success of any business. The strategy helps to focus the marketing on the business target. Small business marketing strategies include market research, identification of customer groups and target competitors and efforts to tailor the product pricing. The success of the strategy relies on the proper implementati Attraction Marketing Strategy
Have you ever wondered how to get people to buy products or services using an attraction marketing strategy from your blog or website? E-goods marketing strategy is what people are seeking out. Affiliate Marketing Strategy Ideas
Are you looking to make more money online through your business or website? Like with any good money making venture, you will need an affiliate marketing strategy. Your own affiliate marketing strategy will depend on a couple of different aspects, and you have to make sure that your strategy is suited to you and your needs. Affiliate marketing strategies really depend on your own personal and business marketing and revenue objeIf there is an absence of a well thought strategy in a marketing plan means it is supposedly lacking a good foundation. A reasonable marketing strategy should not only facilitate marketing goals, but also the action sequence of a campaign.
At regular time intervals the firm should analyze the marketing decision. This is done with the help of strategic models and the 3C’s model is considered for this purpose. To calculate the company’s strategic position, Ansoff matrix is used. The 3C’s model determines the factors, which leads to the success of a marketing campaign. There are three key parties involved in this model the corporation, the customer and the competitors. The involvement of all the three key parties leads to positive results and this involvement is known as the 3C’s or strategic triangle.
The role of the corporation is to increase the strength of the company in the success critical areas, when compared to that of the competitor.
The customer and his interest form the basis of any strategy. The competitor also plays a vital part. The competitor-based strategies are based on the functioning of business competitors like design and engineering, sales and servicing, and purchasing.
When making a marketing plan depending on some particular strategies known as mix strategies are used. 4P’s model is used to calculate whether the plan is sticking to the strategies or not. The four Ps stand for product, price, place and promotion. Products are goods produced by the company on a huge scale for the purpose of selling them and earning profit. Price is the money paid for a product by the customer. The price is based on many factors like competition, market share, customer perception and product identity. Place where the product is sold can be either physical store or store on the Internet. It is also known as distribution channel. To make the customer knowledgeable about a product, the marketer does promotion. It involves advertising, public relation and point of sale.
There are different types of marketing strategies based on some criteria. Challenger, Leader and Follower are types of market dominance strategies. Market dominance strategies are used to dominate the market. Cost leadership, Market segmentation and Product differentiation are types of porter generic strategies. Porter generic strategies are built on strategic strength or competing abilities and strategic scope or market penetration. Close followers, late follower and Pioneers are types of innovation strategies. Innovation strategies are meant to trigger the rate of product development and model innovation. It helps the firm to incorporate latest technologies. Intensification, Diversification, Vertical integration and Horizontal integration are types of growth strategies. Growth strategies facilitate the growth of the organization. Marketing warfare strategies are conjunction of marketing strategies and military strategies.
A marketing strategy or a mix of them is chosen only after thorough market research. A marketer should always be ready to face any kind of situations like if the strategy is changed in the middle, he should be able to perform another market research so as to choose the proper strategy, within a short period of time. This can be done easily if you have experience.
Aug 8, 2013 | Mobile Marketing
Choosing a mobile marketing agency is critical decision of any business. The mobile channel is a continuously growing force in the realm of marketing, and a company cannot just ignore this situation. Investing in a good agency will naturally yield positive and profitable results, and conversely the wrong agency will only result to a big loss of capital. Discussed below is a short guide in hunting for the best agencies around.
The first step, of course, is to gather your potential choices. You can, of course, solicit the suggestion of friends, families, and colleagues. You can also consult classified ads and directories. Given that mobile marketing service is a fairly new business, it is advisable to rely heavily on the web in compiling sources. Mobile marketing agencies employ non-traditional and advanced technologies to carry out their business, so certainly they can’t be found anywhere but the net.
Next, do your homework and read the profiles of your chosen agencies.
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