Mobile Payments the New Frontier in Bookings – Mobile Commerce Daily – Payments

Starbucks and Apple: Mobile payments’ sleeping giants? – Mobile Commerce Daily – Payments.

Tradition vs Opportunity in Travel

To me it is not about who is the big guns in hand held payments, because mobile-pay will be ubiquitous and it will not matter. What is important is how it will impact hotels and tourism suppliers. To be sure TripAdvisor is looking at this closely with its new mobile app, but has got stuck with partnering with the traditional distributors like Expedia and booking.com. It’s all old school and not a big priority for OTAs as they already have their own systems.

A New Gateway to direct Bookings

What is different is now we may have more open payment gateways, available to small companies like hotels and tourism operators, and that opens up more opportunities for direct bookings.

Apple & Starbucks: Handling your Cards

Apple is talking about mobile payments with Visa and other credit card companies and maybe the company’s entry into the mobile gateway for payments is imminent. Apple controls hundreds of millions of cards and devices that can be linked to those cards,” he said. “They are perfectly positioned to be a key player in the space.

Starbucks is already in that space with mobile payments now accounting for over 15 percent of transactions in its stores. However, translating this success into a technology platform for other merchants could be a challenge.

Apple already has credit card account data for millions of consumers through iTunes. Its mobile loyalty app Passbook is well placed with with both merchants and consumers adopting it. Thrive Analytics found that 17% of consumers have used Passbook and 60%say that they use Passbook weekly compared to 49 percent for Google Wallet and 40 percent for PayPal (see story).

Apple – Is it talk no play, no pay, in mobile travel?

One word on the comment that apple is talking not doing and some question if it will actually move ahead. My take is that Apple will move ahead when it’s ready, and as it has done many times will take a commanding lead. It does not have to be the leader, it was not with iPod; sonny was with its MP3 players, but apple understood the users needs, with a vision far beyond other players … the rest is history.

MobileChecklist Hangout #2 Optimising Content

See the latest Webinar video hangout on the mobile checklist. Session 2 is all about your mobile content. It deals with website navigation, drop down content, placing content and remastering it for small screen display. Most importantly it covers tools used by the experts to resaie images and optimise them for smartphone, tablets and mobile devices.

MobileChecklist session 2 – Optimizing your website content for mobile

MobileChecklist Hangout #2 Content Tailoring

You might also be curious about this http://moz.com/blog/mobile-site-audit-checklist

Mobile is Defining Global Travel | Business Insider

Mobile is Defining Global Travel | Business Insider

Mobile Is Beginning To Define The Multitrillion Dollar Global Travel Industry | Business Insider.

imagine that – 7% of all online-bookings are by tablet and tablets and ipdads account for 11% of all time spent on travel sites in april 2013 accouding to PhoCusWright.

What does this mean to the Future of Travel – Read more on Business Insider.

11 types of Mobile Marketing – Business – Entrepreneurship

11 types of Mobile Marketing – Business – Entrepreneurship

21322253761_img-mobiletrends.jpgThe mobile is a constant ever increasing piece of technology that is becoming more and more affordable and convenient for people all over the world to use, not just using it for communication but for social statutory reasons as well.

The mobile phone is by far the greatest consumer product in history with about 2.8Billion hands sets in use worldwide outnumbering tvs with a ratio of 2:1 (2 to 1) and computers with a ratio of 3:1 (3 to 1). DEFINITION AND TYPES OF MOBILE MARKETINGWhat is mobile marketing? Mobile marketing is a “marketing method” of promoting one’s business using a mobile phone. There are different types of mobile marketing and these include SMS (text) marketing, mobile web and Bluetooth proximity marketing, MMS, mobile applications, PPC mobile marketing, mobile banner ads, Location-based marketing, voice marketing, mobile games and Barcodes/QR codes.

A. Text/SMS Marketing- Short message service (SMS) or sent to potential customers through the mobile phone using a short code with is a short number of 4-6 digits or a short code with it the usual 9 digit number system, that is referred to as a long code. For example: Get 15% of all checked T-Shirts when you shop at Marks n Spencer outlets countrywide.”

B. Mobile Web- 90% of mobile handsets are internet ready. This is basically advertising on internet web pages that are supposed to be for mobile technology.Ads by GoogleUnique Master FranchiseFast growing tel & emarketing group is looking for internat. partners! Top Franchise OpportunitySetup An IT Distribution Business in UR country, High Profit Margins

C. Bluetooth Proximity Marketing- utilizes Bluetooth to connect with a marketers broadcasting station and station is programmed to automatically deliver content to the consumers’ phone. It automatically authenticates its make and model and sends the content.

D. MMS (multi-media message service)- these are messages that are sent to customers in the form of video, pictures and audio.

E. Mobile Applications- this from of mobile marketing involves have your ads inside of an application design. Basically it is a normal mobile application that includes an advert within it.

F. PPC (Pay Per Call) Mobile Marketing- these are usually advertisements that require the customer to perform a certain action like making a phone call usually with the provided number that the ad gives. If the customer makes a call to that number they are then billed.

G. Mobile Banner Ads- this is when you see a mobile phone on a website with an advertisement on the screen. It doesn’t always have to be like this but marketers like to do this for creativity purposes. So in essence it’s just a standard banner ad but now customized to fit and cater to mobile phone websites.

H. Location-Based Marketing- this type of mobile marketing uses GPS and other software technologies to locate mobile phone users according to their current location and then send adverts and other information to them (usually multi-media).

I. Voice marketing- these are pre-recorded messages that are broadcast numbers from a computer managed list. IVR (Interactive voice response) is that automated voice that guides you through your mobile provider’s customer mobile service section.

J. Mobile Games- Mobile games that the user downloads that advertise a company or its services and products and aims to entice the user to respond to the advertisement.

K. Barcodes/QR (quick-response barcodes)- codes that allow mobile users to easily obtain information via the use of their mobile.

As you can see the use of marketing with the mobile phone is not restricted and due to technology will only get easier and easier.

Little fact: 90% of people read their text messages, 85% respond positively to marketing messages.

As you can now see with these statistics that mobile marketing is the marketing strategy of the future and many people all over the world have already started doing it. if you do not take this opportunity right now then you will miss out and you want to be in on it early.

Why Is Mobile Marketing So Popular? – Marketing – Article Marketing

Why Is Mobile Marketing So Popular? – Marketing – Article Marketing

01322253762_imagesqtbnand9gctefymbtvwowehypfacxzupwwsioubuiekxmw6-dit2shqofvdh.jpgMobile marketing seems to be the topic of 2011. More people than ever are discussing this topic in lectures, blogs and presentations. The mobile phone ensures that we are constantly connected with friends and family in real time. Ninety percent of the time spent on the mobile phone is social. In addition, that goes beyond “calling.” In 2010, Twitter had a 347% growth in mobile consumers, and now more than 200 million people are using Facebook mobile. We literally carry our “social graph” in our pockets.

Yet there is a general lack of knowledge and too much advertisement without planning. It was initially rumored that mobile use was going to be widespread. According to the statistics:

Four billion people now have access to a mobile phone. That is more than half of the world’s population. By comparison, there are “only” 1.9 billion Internet connections. According to the Mobile Marketing Association, 85% of all phones sold in 2011 were smart phones that have much broader capabilities than previous generations of mobile phones.

In 2013, mobile PCs were the most used device for Internet access. In 2014, there will be a 90% penetration of mobile Internet. When Eric Schmidt was CEO of Google, the adoption of mobile web was eight times faster than the first wave of PC Internet adoption.

We will soon switch to a market of smart phones where mobile Internet is spreading quickly. This evolution has a great effect on our behavior. We are almost permanently online. I use my mobile to send regular tweets from the car, check email while in line at the supermarket, and check the latest Face-book news when I eat out. It is a habit and an addiction. It has changed the way I live and work.

Besides our keys and wallet, the mobile phone has become our partner. There is no communication closer to us. This offers special marketing opportunities. Moreover, we are only at the very beginning. The new mobile technology is faster and offers more features than ever. For example, 4G users spend twice as much time on the web via their phone than 3G surfers do. The emergence of new technologies such as visual search will have a big impact.

Convenience:

We are using our mobiles to look up information. If we have to find a good restaurant, or the price of a product, we use our mobile phone. It has been predicted that mobile commerce, which currently accounts for US$15 billion will reach US$215 billion in 2015. It brings several other devices together as a multifunctional whole. It is our video player, our alarm clock, our daily planner. The technology is becoming more versatile. Think of augmented reality applications (which until recently seemed like a gimmick).

Entertainment:

Anyone who ever played Angry Birds knows that mobile gaming is hot. The game has already been downloaded 100 million times and has raised more than US$70 million. In addition to gaming, listening to music, and sharing videos are particularly popular. In 2013, 64% of all mobile traffic will be video. The mobile phone ensures that we are never bored.

A. We do nothing!

Many marketers are busy with the integration of social media. This means that the possibilities for mobile marketing are not at issue. Society is changing so fast that we will always have to integrate social media. Although there are not many users of certain channels (egg Foursquare) or certain equipment (egg tablets), marketers and organizations must prepare for the possible implications and opportunities.

B. We should make an app!

Marketers who are open to new possibilities and see the relevance of mobile marketing think about only one thing: an application built around their brand. That is not the right approach. It is important to design mobile marketing so that it actually can have an impact. Here, is a guide to:

1- Get a Smart phone:

It seems obvious, but too often, we make statements about things that we do not understand. Many people judge tweets without ever having read them. It is important to experience what is possible in order to think about opportunities for your brand or organization.

2- Build internal knowledge:

Appoint someone to monitor developments and experiment with mobile marketing. Choose someone from who knows about mobile marketing.

3- Investigation of the mobility of your target audience:

Researching your target market is important. Determine what are our daily needs. How big is the penetration of smart phones in your target audience, what type of devices are most often used (phone, Android, Blackberry) which applications are downloaded, what does the target user expect of your brand?

4- Make sure the base is good:

If you know that more people consume mobile content, it is important that the user be also offered on mobile devices. Think of a mobile website, a mobile shop and the design of your communication on the mobile.

5- Set clear objectives:

It is important to know in advance what you want to achieve with a mobile strategy. Do you want to create brand awareness, your image design, sales and generate customer loyalty? Make clear choices that are the foundation of your mobile strategy.

6- Be relevant and think of the three pillars:

How you think from your brand values and target appropriate to respond to the three pillars contact, convenience and entertainment. Use them as a guide to your objectives translate into a relevant mobile proposition.

7- Measure and report:

It is extremely important to pilot testing products and obtain feedback. Measure the right elements. Research shows that 26% of apps are only used once. Simply counting the number of downloads is not enough. The way most organizations, mobile marketing approach, is similar to the way we treated social media 3 to 4 years ago, or the Internet 15 years ago. There is no knowledge built, and although there is usually inspiration, there is no clear strategy or objective.