Feb 22, 2017 | mobile, mobile bookings, mobile stats
web trafic by device
Based on the latest Internet Mobile Stats Trends, digital trends reports by “We are Social” shows that mobile has now reached the pivotal point and accounts for 55% of all web access.
Smartphones and Tablets combined account for 55%. That is more that a 30% increase in mobile usage year-on-year. At the same time desktop and laptops fell by 20% and now account for only 45% of web traffic. This is good news for travel websites that are mobile optimized for bookings.
The information is provided by TheNextWeb – It also noted that Social media has grown by eight percent year-on-year and now has a total penetration of 37 percent. That means that 2.539 billion of all 2.789 billion social media users came from mobile.
For those who are interested in statistics on the world wide use of the internet by country, distribution of population user population see Internet Trends 2017. Stats & Facts in the U.S. and Worldwide
Of particular interest in this report is the smartphone penetration. It is 57% in North America. All other region in the chart outpace the US and Canada by a significant margin.
Aug 19, 2014 | mobile bookings, Mobile Marketing
Consumer Trends 2014: Explosion in mobile bookings – Travel Weekly.
According to Travel Weekly’s 2014 Consumer Trends survey, the percentage of travelers who have used a mobile device to purchase travel surged, from 23% in 2012 to 38% in 2014.
PhoCusWright studies shows that consumers are mostly using their mobile devices for shopping which is far greater than those who book on a mobile device. PhocusWright also notes bookings are rising, with hotels and car rentals leading the way. Rose predicts that by the end of 2014, 50% of Americans will have booked some kind of travel product on a mobile device.
The phone tablet mobile device (a cross between a smartphone and a tablet — the “phablet”) — is expected to lead to an explosion in travel bookings.
May 23, 2014 | googletravel, TravelShopping
Google: talking straight or skirting the issues? | Travel Industry News & Conferences – EyeforTravel.
Google says it not planning to be in the bookings business. Its facilitating people to book with who they want says Nigel Huddleston, Google’s UK Industry Head, Travel,
Google controls 67.5% of the US search market, and over 80% of the US mobile search market. The closest competition in search is Microsoft Bing with 18.4% market share.
Recently Google has licensed Room 77’s software to push mobile bookings and more hotels signing up for Google products, so we have to wonder what exactly the plan to do with its steady encroachment of the travel industry.
In this interview Google spokesperson says no to Bookings, but is that for now? What do you think Google plans are for the future, There is much speculation the Google like Amazon business plan and wants to be a shopping site.
What do you think?
See How small hotel are falling off search
Apr 11, 2014 | mobile apps, wearable-teachnology
Evernote Founder: Apps Will Soon Be Obsolete | Inc.com.
Phil Libin, the founder of the popular cross-platform note-taking system, predicted apps are not long for this world.
He actually said it: “Apps will be obsolete.”
When Libin is extremely bullish on wearables. He said “that while productivity on desktop computers flows in cycles of two-to-three hours, productivity on a cell phone screen is achieved in much smaller chunks of time”. And that means that apps which are cumbersome, have to be downloaded and updated are not the technology of the future!
Mar 14, 2014 | mobile apps
News Consumers Prefer the Mobile Web Over News Apps
By Mona Zhang on March 13, 2014 12:54 PM
web browsing preferred over apps for reading news
This article is not specifically related to Hotels and Tourism but what consumers do on one channel is an indication of behavior that might well apply to hospitality.
First fact that needs verification on our sector is that Search and Facebook referred visitors to a news site is less engaged than a direct visitor (study from Pew Research Center). And that is true over all sorts of news outlets.
Second big stat is that readers continue to favor Web browsing over apps when it comes to news. Now I believe that this is true for travel shoppers but the facts are skewed by OTAs which consolidate info and in this case shoppers like apps it seems over mobile browsing. They will download an app from booking.com etc but they are not going to download an app for every hotel they consider.
News sites on the other hand dont offer great features with apps and only 13 of the 26 news outlets studied had a mobile app.
Even though the apps of the top five publications were among the top 20 most-downloaded news apps in both Apple’s App Store and the Google Play Store, the publications saw at least two times the audience visiting on mobile browsers. ABC News saw over 12 times more visitors via mobile Web browser:
Still mobile is significant and growing. The Wall Street Journal, which was not a part of the study, sees about 37 percent of its traffic come from mobile, according SocialTimes. Mashable, also not part of the study, sees about 45 percent of its traffic coming from mobile. “I could see us getting to the point of 60 to 70 percent, and we would have to deliver mobile first,” Mashable’s executive editor Jim Roberts said.For more on the report, including the full list of publications in the study, head to SocialTimes.
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