Bad times for OTA

Bad times for OTA

direct travel shopping

direct travel shopping

Online travel agencies (OTAs) are weakening amid intense pressure up and down the value chain, especially in the mature US market. Supplier sites are building relationships with the travellers and increasing their direct bookings resulting in improved cost and revenue:  Brand.com can be a cheeper distribution channel and an increased opportunity to merchandise and upsell to consumers.  See http://www.tnooz.com/2013/08/13/news/dark-days-for-online-travel-agencies/

 

Related is How travelers Shop..

Mobile Marketing Agency

Mobile Marketing Agency

11322253760_imagesqtbnand9gcs4caz3gsp9pldmhtvjwk6b8omhd9tt6aey38iqat1r3rpb1psz.jpgChoosing a mobile marketing agency is critical decision of any business. The mobile channel is a continuously growing force in the realm of marketing, and a company cannot just ignore this situation. Investing in a good agency will naturally yield positive and profitable results, and conversely the wrong agency will only result to a big loss of capital. Discussed below is a short guide in hunting for the best agencies around.

The first step, of course, is to gather your potential choices. You can, of course, solicit the suggestion of friends, families, and colleagues. You can also consult classified ads and directories. Given that mobile marketing service is a fairly new business, it is advisable to rely heavily on the web in compiling sources. Mobile marketing agencies employ non-traditional and advanced technologies to carry out their business, so certainly they can’t be found anywhere but the net.

Next, do your homework and read the profiles of your chosen agencies.

Related Coverage

Mobile Marketing Services

Mobile marketing offers businesses countless opportunities through which their products and services can be promoted well. The problem, however, does not lie on whether you have to invest in mobile marketing or not, but on what types of mobile marketing services are best for your company. Mobile Marketing Business

There are many emergent marketing practices flourishing today, but generally these practices involve only two channels