Tips on Optimizing Your TripAdvisor Pages

Aug 27, 2013 | OTAs

Quick Guide to Optimizing Your TripAdvisor Business Profile. Its no secret that TripAdvisor is one of the most powerful Marketing Forces in Travel. TA says that 91% of Travellers are influenced by reviews. it has that part of the market buttoned down. Mow it is moving into the online bookings space and opened up to […]

Bad times for OTA

Bad times for OTA

Aug 15, 2013 | Marketing, OTAs, SuperCarousel

Online travel agencies (OTAs) are weakening amid intense pressure up and down the value chain, especially in the mature US market. Supplier sites are building relationships with the travellers and increasing their direct bookings resulting in improved cost and revenue:  Brand.com can be a cheeper distribution channel and an increased opportunity to merchandise and upsell […]