The Four Ps of Mobile Travel | PhoCusWright

 The Four Ps of Mobile Travel | Travel Research – Industry Events – PhoCusWright Conference.

According to this report by PhocusRight, “There are certain key qualities that mobile travel offerings should focus on, no matter where your company falls along the mobile development continuum”

In this report  Cathy Schetzina Walsh, senior research analyst at PhoCusWright present the P of Mobile Marketing – They are:

Performance  |Personalization | Portability and Pleasure

The summary linked above is a part of a larger pay for  report he Mobile Travel Landscape: A Multi-Region Spotlight  which tracks the evolution of mobile travel across: Asia Pacific (APAC), Europe and the U.S.  Topics include:

  • Traveler expectations for mobile travel offerings
  • The current state of mobile adoption and mobile travel developments in APAC, Europe and the U.S.
  • Mobile trends and developments by segment and channel
  • Analysis of mobile technology and mobile traveler behavior by region
  • Mobile innovation and strategies from key travel companies for key markets in each region

For more on Mobile Marketing see the Mobile Travel Checklist for latest tips on mobile website design and marketing.

Orginal Blog on the 4 Ps of Marketing – explores how marketing moved from Product, Place, Price and Promotion to People, Process, Platform, Passion and Partners. Today we see it more as engagement and exchange – more about that later.

Travellers are Travelling – Good News for the Economy

Leisure Travel Is (Finally) Back And That’s Good News for Agents

Consumers have finally moved on from the recession and travelling again. .

Growth in Leisure Travel up 4 Percentage Points

Sixty-five percent of consumers took at least one leisure trip in 2013, compared to 63% in 2010, 62% in 2011 and 61% in 2012. In the pre-recession year of 2008, some 70% of consumers took leisure trips.

OTA’s Lose Ground

While agent bookings remain stable, the mega-OTAs continued to lose ground with travel shoppers. Visits to OTA sites like Priceline and Expedia fell from 61% in 2011 to 59% in 2012 and 54% in 2013.

New Millennium and Baby Boomers on the Rise

Travel by the new millennium travellers (25 to 34) is on the rise with 73% traveling last year, up from 66% in 2012. Baby boomers (46 to 64) had the most dramatic turnaround for leisure travel. Nearly half of boomers didn’t take a single trip in 2012 but 60% of them traveled at least once in 2013. This is an interesting change as these are the people who leading the t the rise in independent travel and that has big implications for radiation suppliers in the industry..

This article builds on the Phocusright report on consumer report. See the summary on

Mobile to account for 20% of online travel bookings by 2015

Mobile tipped to account for fifth of online travel bookings by 2015.

Here are the highlights:
-Mobile Bookings in Europe predicted to be 20% of all Online Bookings. (PhoCusWright at FITUR conference in Madrid, Spain)
-Total online bookings will reach an all-time high of 47%
-Euro 126.7 billion spent online across leisure and managed travel (out of total Euro 270.2 billion)
-Supplier-direct accounts for Euro 74.5 billion
-Online travel agencies will have Euro 52.2 billion

– See more at:

Hotels Fuel U.S. OTA Growth as Air Bookings Fail!

Hotels Fuel U.S. OTA Growth as Air Bookings Decline | Travel Research – Industry Events – PhoCusWright Conference.

OTA air bookings to drop 7% in 2013 as air suppliers succeed in driving direct bookings via online and mobile channels.

Its now hotel and lodging, not air fairs, that is the OTAs growing business.

“OTAs have focused on building their more profitable hotel businesses as they have watched air bookings fizzle, and these investments are paying off,” says Lorraine Sileo, senior vice president, research at FoCusRight. “Hotels are pushing to drive direct bookings, but the OTAs’ aggressive marketing tactics – paired with a distinct advantage in mobile hotel bookings – will keep hotels’ and OTAs’ share of online bookings steady through 2015.”