Visual Messaging is making waves in travel. its not new but what is new in the technology that enables us to use visuals and transform them into compelling marketing messages. Its not restricted to messages at all, and as we have discussed before its just as compelling when used is Visual Bookings for travel.
In the case of Pinterest, its new “Messaging”, is a new feature on the photo-pinning platform. It is the next phase of Pinterest’s consumer engagement.
The feature is may well set the platform apart from all others as one of the most captivating in media today.
Messaging allows travelers of all types to share, search and plan trips using Pinterest’s images, products and services.
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“Every single social media analytics tool that has ever been created has assumed text would be a constant,” he said. “As consumers increasingly communicate using pictures, they decreasingly use words. In a world where the text based cues become smaller and smaller, determining what an image represents becomes harder and harder.” so says ReadWrite.
Visual Web Companies may resolve this in several ways, mainly vendors are starting to develop technology that reads the images themselves. Facebook has long had this with its less-than-reliable facial recognition software. GazeMetrix takes this further, by identifying brands and logoson an image. Curalate itself uses a technique called “pixel recognition” to literally identify images on the Visual Web by their pixel makeup. As we noted in a recent post, Printerest is working with Rich Pins that makes it easier for the Pinterest algorithm to recognize and categorize Pins
Now, Pinterest is homing in on visual discovery with rich pins- associating contextual information with images. With its “Interests Project”, a service plans to know your obsessions before you realize them yourself.
Printerest may not have invented visual marketing, but it has perfected and shown that it works. Printerest users stay longer and do more according to the stats, the tend to link of to image provider sites at a greater rate that even Google.
Pinterests is taking visual SEO now to a new level with its acquisitions of sites like like Punchfork, and another company called Visual Graph. These offer technology that identifies objects within images, allowing Pinterest search to become less dependent on text. That doesn’t mean that SEO words will go away, just that people will optimize their visual content to show up on top of Pinterest.