Aug 11, 2013 | Marketing Careers
Many people have an incorrect perception of what a career in marketing entails. Unlike the television show depicts, you don’t earn your marketing degree and then sit in an office all day smoking cigarettes and sipping scotch. Don’t worry though because what you actually do is much more fun.
A marketing degree opens up a whole host of opportunities because the field itself is so diverse and wide reaching. Your degree will help you understand the power of media in all forms and give you the skills to effectively communicate your knowledge and creativity in a way that enhances you client’s product or service. Your job is to identify what your clients are looking for and then brand their offering in a way that makes it irresistible.
Once you have earned your marketing degree a few of the career paths that open to you are;
Marketing manager- You are potentially responsible for several departments whose job it is to determine market demand, profitability, and spearhead market strategies.
Top 10 list of marketing careers
Marketing career can be a real promising and well defined path for a person. In marketing the challenges are different and the methods adopted to treat them and handle them are also widely different. Career after graduation
Today a large number of multi-national companies have come up in the market and these companies prefer to recruit individuals who have some extra qualification besides the degree of graduation. Careers In The Automotive Technician Field
It can be a challenge to land a prime spot on a race car pit crew. Yet vehicle dealerships across the country are scrambling to find qualified automotive technicians for their own “pit crews”-even with salaries of $30,000 to $70,000 or more, depending on the market and the technician’s level of training. Booming career in animation
Career in animation is budding and the boom in the animation industry has given rise to multiple job opportunities in this profession. Animation industry is growing faster and is known to be one of the most demanding industries in the market.Marketing managers oversee the day to day operations in place to meet the marketing and branding needs of their clients.
Product Manager- You will be responsible for a specific brand or product and charged with the task of ensuring its continued success among competitors regardless of what type of media is being utilized.
Advertising Manager- There are three paths to this career choice, either the business side which includes individual account management and account planning or the creative side in which you are building the marketing strategies for a company or individual product.
The third option in advertising management is in the field of public relations. Though you are not directly responsible for the marketing campaigns you would work very closely with those who are in order to maintain a favorable public perception of your brand or product.
The career choices in marketing are nearly limitless after graduation which means that you can tailor your career to fit your individual strengths and passion. Having this flexibility will ensure that you can get the most out of your chosen profession while still remaining excited by its possibilities.
Aug 8, 2013 | Marketing Strategies
Marketing strategy helps organizations to focus their attention to complete resource utilization to increase sales and win over their competitors. Every company applies some kind of marketing strategies to maintain existing customers, attract potential customers and also to maintain and enhance their reputation in the market.
When designing a marketing plan, first a marketing strategy is taken into consideration. The marketing plan consists of steps to be taken so as to attain success in the implementation of the marketing strategy chosen. Big projects involve selection of different strategies at different levels. Usually a strategy consists of well-sketched tactics. They are meant to meet the needs and finally reach marketing objectives. Each of the strategies has pre-calculated results because when a particular strategy is chosen at a particular level, its outcome becomes the goal of that particular level.
Marketing strategy is seen as helpful mean of companies or organizations to concentrate on finishing resource usage in order to enhance sales as well as over rivals. Therefore, each company uses different marketing strategies to achieve objectives such as keeping present customers, drawing the attention of potential customers and strengthening their name in the market. Small Business Marketing Strategies
Small business marketing strategies identify and implement the goals of the company. A sound marketing strategy is inevitable for the success of any business. The strategy helps to focus the marketing on the business target. Small business marketing strategies include market research, identification of customer groups and target competitors and efforts to tailor the product pricing. The success of the strategy relies on the proper implementati Attraction Marketing Strategy
Have you ever wondered how to get people to buy products or services using an attraction marketing strategy from your blog or website? E-goods marketing strategy is what people are seeking out. Affiliate Marketing Strategy Ideas
Are you looking to make more money online through your business or website? Like with any good money making venture, you will need an affiliate marketing strategy. Your own affiliate marketing strategy will depend on a couple of different aspects, and you have to make sure that your strategy is suited to you and your needs. Affiliate marketing strategies really depend on your own personal and business marketing and revenue objeIf there is an absence of a well thought strategy in a marketing plan means it is supposedly lacking a good foundation. A reasonable marketing strategy should not only facilitate marketing goals, but also the action sequence of a campaign.
At regular time intervals the firm should analyze the marketing decision. This is done with the help of strategic models and the 3C’s model is considered for this purpose. To calculate the company’s strategic position, Ansoff matrix is used. The 3C’s model determines the factors, which leads to the success of a marketing campaign. There are three key parties involved in this model the corporation, the customer and the competitors. The involvement of all the three key parties leads to positive results and this involvement is known as the 3C’s or strategic triangle.
The role of the corporation is to increase the strength of the company in the success critical areas, when compared to that of the competitor.
The customer and his interest form the basis of any strategy. The competitor also plays a vital part. The competitor-based strategies are based on the functioning of business competitors like design and engineering, sales and servicing, and purchasing.
When making a marketing plan depending on some particular strategies known as mix strategies are used. 4P’s model is used to calculate whether the plan is sticking to the strategies or not. The four Ps stand for product, price, place and promotion. Products are goods produced by the company on a huge scale for the purpose of selling them and earning profit. Price is the money paid for a product by the customer. The price is based on many factors like competition, market share, customer perception and product identity. Place where the product is sold can be either physical store or store on the Internet. It is also known as distribution channel. To make the customer knowledgeable about a product, the marketer does promotion. It involves advertising, public relation and point of sale.
There are different types of marketing strategies based on some criteria. Challenger, Leader and Follower are types of market dominance strategies. Market dominance strategies are used to dominate the market. Cost leadership, Market segmentation and Product differentiation are types of porter generic strategies. Porter generic strategies are built on strategic strength or competing abilities and strategic scope or market penetration. Close followers, late follower and Pioneers are types of innovation strategies. Innovation strategies are meant to trigger the rate of product development and model innovation. It helps the firm to incorporate latest technologies. Intensification, Diversification, Vertical integration and Horizontal integration are types of growth strategies. Growth strategies facilitate the growth of the organization. Marketing warfare strategies are conjunction of marketing strategies and military strategies.
A marketing strategy or a mix of them is chosen only after thorough market research. A marketer should always be ready to face any kind of situations like if the strategy is changed in the middle, he should be able to perform another market research so as to choose the proper strategy, within a short period of time. This can be done easily if you have experience.
Aug 8, 2013 | Marketing
Online marketing known by different names some called it internet marketing, web marketing or i-marketing but all these terms are for same function, which is marketing product or services over the internet.
When it comes to searching for products and services, the internet becomes the number one choice for users. Internet is fast changing the way people used to do things. Internet brings the global audience closer and introduced a new medium of advertising which is quite unique compare to other advertising medium. Naturally, this impacts the advertisers, as they accepted internet the most powerful media for advertising. Due to the absence of geographical barriers the internet acceptance has challenged the traditional forms of advertising. The four P’s product, price, place and promotion have long been associated with marketing, but due to internet it has changed.
The Internet has brought media to a global audience. The interactive nature of online marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Online Marketing
Whenever you start an online marketing, always concentrate on the customer and think in terms of customer satisfaction and needs. If your product is not of good quality and your response to the client is not positive then the effort you have done for increasing your sales will be ruined away. Treat customer as a god in your business. Market Segmentation For Online Marketing
Marketing segmentation for online marketing takes many forms, and before you go out and craft your first online marketing campaign, you need to be sure of who exactly each campaign is going to reach out to. Online marketing market segmentation has several similarities as offline marketing. For example, in the offline world, you will always need to search for where your target audience is already hanging out, and put your advertising do Online Marketing Mail
Online Marketing Mail Online marketing mail involves the use of email to do your promotion.Along with these four P’s there are new three P’s which are relevant to internet marketing. These three P’s are place, process, and physical evidence.
In internet marketing the website is the place where all transactions will happen. Consider few things about your website, like how much interactive your website is? Is it user-friendly? How much easy are the navigation? These things will attract and retain customers. Go into the details like color schemes, buttons sizes, images, photos, layouts. Keep changing and improving the contents as well as design, and above mention things. The look of the web site should be based on corporate logos and standards. Also, simple but powerful navigational aids on all web pages like search engines make it easy for customer to find their way around.
Process is very important for internet marketing as you need to know if your site have the ability to handle large number of customers, the proper support at all times, and a system to answer frequently ask questions.
Customer supports needs to be integrated into the website. This service should be able to answer the customer’s questions in fast and reliable manner. To further enhance after sales service, customers must be able to find out about their order status after the sale has been made.