25% Thomson bookings via mobile devices – www.travelweekly.co.uk

Quarter of Thomson bookings via mobile devices – www.travelweekly.co.uk.

In recent posts we shared how Expedia’s bookings via mobile are at 20% and that PhocusRight estimates mobile will account for 20% of all online bookings by 2015. Today Thomson says mobile is 25%.  That’s an 78% increase over last year.

Tui UK and Ireland managing director Dave Burling said: “The biggest trend online has been the move towards developing sites which can work not just on desktops but on tablets and smartphones.” Clearly favoring the Responsive Web Design (RWD) as a strategy for integrated mufti-device design and marketing. See more on this on RWD Report on Slideshare – You can also access this Free Case study on RWD at the ink below:

Are you doing mobile right?

Be sure to check out our checklist  http://checklist.travel-on-the-go.com

Mobile Site Audit Checklist – Moz

Mobile Site Audit Checklist – Moz.


This is a fair list but we will be adding our won soon. Having done a huge Responsive Website Design for one of the larges destination websites in the business (the Barbados Tourism Encyclopedia at Barbados.org ) along with many other sites. we know the pitfalls and inadequacy of most of the strategies and especially the plugins that fail and you don’t even know it.


You can see our whitepaper on RWD here.

Related is the MobileTravel Whitepaper which looks at mobile options like website apps and native applications download to the phone – Download it Free

 SEE Our update of this – We have added resources that we use in building mobile sites and added more tips and tecniques. Also added tips re Responsive Webdesign.

Only 12% Use Mobile Apps To Book Travel? – Skift

Only 12% Use Mobile Apps To Book Travel? – Skift

Skift Asks: Have You Used a Mobile App To Book Any Kind of Travel? – Skift.

Booking Apps re not for hotels

What we need is better browsing. trvavelers don’t want to download 30 apps when planning their vacations. 38 is the average number of site they look at. Its madness to expect them to download yr hotel bookings apps, They just want to browse folks.

Survey On Who Uses Apps to book Hotel and Travel

This survey of 1,514 responses revealed that about 70 percent of adult U.S. Americans on Internet have not used mobile apps to book any kind of travel: air, hotel, rail, or car rental.

About 12 percent plus have.

But the number of users is expected to rise over the next year as more travellers use smartphones. About 50% of adult Americans now have smartphones and that number is growing. also growing is the number of booking applications that are build for smartphones, and the increase in ease of use applications line Visual Travel Bookings.

The wrong focus, Its not apps but browsing that matters.

In reality I think the survey if fine but in my view its not apps they should be looking at but web use, With responsive Web design and better integration of smartphones and tablets with internet solutions, who needs apps. Apps are great for doing things like fast checkout of hotels and getting room services etc. But really, is every hotel going to have an app for its website. Hey, travellers look at 38 sites before they book. they don’t want to download 38 apps, what they want is fast and responsive websites that give them good information and booking options right on their smartphone.

Well thats my View, I know its right, Ian R Clayton, Author of MarketingHotelsandTourism.com/Book