Google: talking straight or skirting the issues? | Travel Industry News & Conferences – EyeforTravel.
Google says it not planning to be in the bookings business. Its facilitating people to book with who they want says Nigel Huddleston, Google’s UK Industry Head, Travel,
Google controls 67.5% of the US search market, and over 80% of the US mobile search market. The closest competition in search is Microsoft Bing with 18.4% market share.
Recently Google has licensed Room 77’s software to push mobile bookings and more hotels signing up for Google products, so we have to wonder what exactly the plan to do with its steady encroachment of the travel industry.
In this interview Google spokesperson says no to Bookings, but is that for now? What do you think Google plans are for the future, There is much speculation the Google like Amazon business plan and wants to be a shopping site.
What do you think?
See How small hotel are falling off search
How Hotels Can Use YouTube to Generate Bookings – Lodging Interactive.
Bookings are 67% more likely to happen when a video tour is available.
Internet shoppers who view your video are an astounding 89% more likely to book.
YouTube hasmore than 1 billion unique visiters each month, spending more than 6 billion hours watching videos.
This year, Cisco is reporting that 90 percent of all web traffic will be video based; online video users are expected to double to 1.5 billion in 2016, and globally, online video traffic will represent 55 percent of all Internet traffic by 2016.
Nielsen says that YouTube reaches more U.S. adults ages 18 to 34 than any cable network; this is mission-critical information considering that the Millennial or Generation Y demographic will become the core customer within the hospitality and travel industries over the next five to 10 years.
The key to turning lookers into bookers is creative, relevant, content that informs and entertains travelers and prospective guests, and the best way to do that is video.
Phoenix Marketing International Online Travel Audit Reveals How Business and Leisure Travelers Are Using Online Travel Ecommerce Sites | Phoenix Marketing International.
Phoenix Marketing International’s Online Travel Audit, finds that both business and leasure travelers are mist likely to use Online Travel Agencies and Sites like TripAdvisor.
For business travelers, Kayak is the site most likely to be recommended with over 76% of business travelers willing to suggest the brand to others, followed by TripAdvisor (74%) and Priceline (72%).
For leisure travelers, the site with the highest recommendation is TripAdvisor at 81%, followed by Kayak (74%) and TravelZoo (72%).
- 76% of leisure and business travelers consider travel websites as their “go to” for booking hotels, compared to only 24% who use specific hotel websites.
- The top hotel booking sites include Hotels.com (18%), Expedia (15%) and Priceline (10%).
- The top considerations for both business and leisure travelers are “ease of use”, “lower prices than booking directly with individual travel providers”, and “price guarantee”.
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