Twitter Marketers Are Still Looking For Answers | Forrester

Twitter Marketers Are Still Looking For Answers | Forrester Blogs.

In the same study covered in the blog about Facebook failing marketers, twittered fared better but not great. But Nate Elliott of Foresters thinks Twitter is heading in the right direction. “It carefully tests its new marketing offerings before unleashing them on the market. It has brought marketers innovative targeting criteria, and if it can help marketers build genuine connections with their customers”.  And they conclude”Twitter could become the go-to site for the kind of social marketing that marketers are hungry for — the kind of social marketing we believe Facebook has left behind”.

 

Twitter Hires Jennifer Prince from Google

Twitter Hires Googles’ Advertising Star

Jennifer Prince is going to head social media company’s ad sales efforts in movie, and TV biz. For the full details Click the headline above.

We are seeing a powerful trend here with online search and new hitting the mainstream broadcast and advertising media. Last week it was Jefff Besoz buying the Washington Post. Watch these moves carefully as we are beginning to see how tweets, video and social media are going to change everything.

Jeniffer Prince plans to hire a sales team to widen Twitter’s coverage of movies and TV and possibly expand into the videogame biz.  “All entertainment brands are working with Twitter, but they’re just scratching the surface,” Prince said. Her aim is to promote Twitter as the “social soundtrack” that can enhance marketing of TV shows and pics.