How Viral Video Drives Direct Response

Apr 5, 2014 | video marketing

Viral video: How direct marketers can use the internet’s latest profit-building secret – Direct Response Articles.

BlendTec Blenders video has been seen over 11 million times, driving sales of the company’s blenders to profits of 10 times this year. Their humorous video series “Will It Blend?” features their blenders mashing items like iPods and video cameras. It innovatively shows the power of their product while being funny, with a “you gotta see this” hook.

So if you want tp understand the strategies and techniques on video like this read this article..

Keep watching we are going to publish the ultimate guide to  #YouTubeAuthority.

 

 

 

5 Best Travel Ads to Watch

Jan 24, 2014 | advertising, advertisng, video marketing

5 Best Travel Ads to Watch This Week – Skift.

Which of these 5 video ads do like best?

My vote is booking.com – I loved their last ad in 2013 (below) and this one makes me laugh. Its so tongue-in-cheek and silly, yet you get the message that they care. They don’t take themselves to seriously staying in contact with the child inside!

You can see the ad in the link to the 5 top above, and because I like it its also in one of our blogs

Here is the previous advertisement in 2013

You can detect the same deference but not so extreme!

On the subject of video working as a marketing strategy for tourism – see our blog on search ranking made easier with videos

Video Marketing Pays Off For Small St. Lucia Apartment Villa Resort

Jan 17, 2014 | search marketing, SEO, video marketing

St. Lucia One Bedroom Villa Rentals – The Nook Villa 4, Self Catering Accommodation – YouTube.

Small private apartment villa resort in st. lucia offers One Bedroom vials at very affordable rates – Check it out –

“Owner-Direct Rentals” Wins with Video Marketing

This owner direct rental property undertook an in depth video marketing campaign using video production along with social indexing and press campaigns to get top position in search results. It took some time but it now out-ranks even the tourism authority site for related searches.

Impressive when hotel struggle to get listed with panda and hummingbird and search engines favor top authority sites and OTAs.  Local hotels are failing to get on page 1 of results and many have lost their listing in the last year.

But this case study of a small hospitality operator in St. Lucia shows that sound marketing and video does make a difference.

See the marketing case study 

 

Example:  Video Marketing That Works

OceanFront One Bedroom Villa in St. Lucia are not too common in the Caribbean – Typically villas rent well for families and are more expensive that a hotel room for a single or double occupancy.Mostly holiday villa accommodations work for groups and large families.

Having a small one bedroom unit  close to the water and in a resort complex with amenities like a pool, gardens and a great ocean-view terrace above the cove, available to rent at a reasonable price is quite rare.  Pointing all this out in the video helps get the message across.

Building good information videos that are informative and interesting is just the sort of rich content that helped this small local and privately owned resort get listed on the internet.

Visuals Are the New Language of Travel Marketing

Oct 11, 2013 | Marketing

Visuals Are the New Language of Content Marketing in Travel – Skift.

Visuals are becoming the most effective and pervasive form of communication in the digital age. It create more engagement, emotion and images in the mind and in reality are a big part of travel.

The phenominal success of Instagram, Pinterest and photo-sharing on sites like Facebook attest to this. As does the explosive growth of Video.

See the latest in Visual Bookings Technology to understand the revolution going on in visual travel right now.


For more see http://visualbookingstechnology.com