via MediaPost Publications How Millennials And Instagram Are Changing Advertising 07/11/2014.
Visual platforms is being touted as the future of marketing.
We covered this in several blogs over the past months. Check
How the brain processes viuals.
| new trend in visual tourism marketing
Visual Marketing sales funnel
Marketers are moving to visual platforms, and with it we are seeing visual information being molded and configured based on behavior responsive design and intelligent systems delivering more emotionally relevant personal information.
This article says “Millennials and Instagram-style imagery are changing the way that advertising looks” But, it is more than that – Read the article then check our coverage to see the visual trends.
VisualBookingsTechnology & Tourism Marketing- Transforms BookingEngine to Travel Planning Systems – YouTube.
This video is a detailed look at the on and off-site marketing and sales funnel activities for VBT. For more on the VBT planning and reservations see VBT overview.
Visual Travel Planning Software Turns any Booking Site into a Interactive Sales Machine
In this video on Visual Bookings Technology the focus is on marketing, that is, driving more traffic to the VBT site where the travel shoppers are engaged with an interactive and fun travel planning system that helps them find exactly what they are looking for and book.
This one of a kind solution, turns traditional booking sites into sales machines that close more business. The solution can be implemented on top of bookings systems used by chain hotels, tourism destination and hotel association. That means a tourism website does not have to change software or systems and instead adds the new travel planning and sales systems as graphic interface. VBT also can replace existing travel bookings system providing a turnkey solution in the cases where the portal owners wants to make a change to its systems or does not already have a booking engine. In the “all done for you” solution the Visual Travel Planning and Bookings is an integrated product using the arcRes reservations platform.
Mostly we expect that portal owners will already have the reservation component and VBT will implement the travel planning visual interface on top of any existing software.
To Get on the list to evaluate and test out this dynamic new technology – Click Here >>>
Metasearch websites: opportunity or threat? | El blog de Mirai para hoteleros.
In this article the author, César López Business Development manger at Miria in Spain, says “Your website will sell increasingly less” This is apparent already as we see trend across media for travelers to look at many websites. While many like to do business directly with the hotel, there are many other options and often better prices and incentives on site that are not the hotels own website. César López syas however that “if you do not connect it to the meta-search websites” you will loose bookings. As he puts it: “If the three large platforms gain prominence for the final client and become decisive when diverting traffic to certain providers, it will be these providers who will benefit from it. If your website is not part of them, you lose the battle”.
The 3 platforms he is referring to are the new hotel metasearch options. Google (especially Hotel Finder), Tripadvisor and Trivago.
Also see How travellers Shop and book hotels
via American Travelers Seeking Value and Good Deals, Survey Finds | TravelPulse.
Kayak and other similar Comparison travel shopping sites are now used by 28 percent of travelers, up from 15 percent in 2010. 58 percent of leisure travelers use an Online Travel Agent (OTA) such as Expedia in travel planning, that a drop of 8% from 2010.
The slide in OTAs percentage of the market continues to fall as travelers have more options and new technology starts to make in roads in the traditional pre-html5 software systems.
For a look at what is happening in tourism bookings technology and #travelshopping see http://visualbookingsTechnology.com – the latest innovation that puts the traveller in control with instant images and detail info at a click of a buttom.
What Travel Shoppers Want – Hilton.pdf
From online Video to rich graphics – Travellers are responding to visual cues with more interaction and bookings. The report here by Hilton goes into depth of how travelers are consuming rich media. It show that 63% of those who are thinking about taking a trip will view videos to get ideas. 64% view video to get ideas on activities and 57% when deciding on accommodations, transport etc.
The report notes that a study by “Adobe found that shoppers need to feel like they are getting an ‘in-store’ experience when they’re ‘browsing’ online…High quality, large images, with zoom, spin, and color options emulate the ‘touch and feel’ experience of shopping in-store” And these same trends are now moving to travel and particularly to hotels. Online travel shoppers are looking for rich and descriptive information that will support their travel purchases – distinguishing one option from another.
ForresterResearch shows that “content-sensitive travelers” are some of the most profitable customers spending more for a hotel experience and booking more! See the full report – Click here >>>
New Visual Travel Bookings Technology in Action
The new Visual Travel Bookings Technology developed by the Barbados Tourism Encyclopedia and on display at http://barbados.org/visualbookings is setting the bar pretty high with its instant graphical matrix built into the booking experience.
The company behind this is also planning to make its visual travel Bookings technology available and help other destinations and tourism association get visual. More on the technology is being made available at http://barbados.org/visualbookingstechnology
See Visual Travel Bookings Technology on Youtube | See Previous Video on What Travellers Enjoy