Travel Is Facebook’s Most Popular Subject, So Why Isn’t The Industry Taking Advantage? – AllFacebook.

As one of the comments point “People use Facebook to socialize. They don’t use Facebook to research where to go.”

Its changing by the way. When we launched the first booking engine for small independent hotels on Facebook (http://arcresbookings.com, it got lots of lookers but hardly a booker. Today hotels who make the investment in posting,  engaging and growing their fan base are getting results.