via American Travelers Seeking Value and Good Deals, Survey Finds | TravelPulse.

Kayak and other similar Comparison travel shopping sites are now used by 28 percent of travelers, up from 15 percent in 2010. 58 percent of leisure travelers use an Online Travel Agent (OTA) such as Expedia in travel planning, that a drop of 8% from 2010.

The slide in OTAs percentage of the market continues to fall as travelers have more options and new technology starts to make in roads in the traditional pre-html5 software systems.

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