There’s speculation on the death of Twitter centered on Wall Street sentiment like earnings (Twitter’s stock has been downgraded) and standard platform health metrics like new user growth rate, log-in frequency, and content engagement. But Twitter’s capacity to make money for its investors lies in its ability to have a critical mass of people listening and engaging with each other on its app.
And According to Holly Hamann, that just not happening..
She list several symptoms of this:
1. Nobody talks back:
2. Content gets lost:
3. No one collects tweets:
4. More is not better:
5. Twitter doesn’t know me: