Uncovering the Millennial Mindset: Choice Hotels Reveals New Travel Study

In our last blog we covered how Royal Caribbean is using Periscope to engage the Millennial traveler. Millennials will soon overtake the boomers in vacation spending, and their needs are quite different as this infographic by Choice Hotels International demonstrates.

The Choice hotels study reveals 10 unexpected travel habits of millennials.”Millennials haven’t established allegiance with specific hotels yet, and there is such an amazing opportunity for companies to capture and build their brand loyalty,” said Patrick Pacious, executive vice president, and COO at Choice Hotels. “As Choice continues to expand into upscale and urban markets, uncovering findings about this key demographic, such as millennials’ inclination to impress, the desire for freebies and instant loyalty program gratification is crucial.”

The Top Ten Millennial Travel Trends are not entirely intuitive. It is a very specific group with specific characteristics that need to be catered to with a different touche. They are sociable but they like their own space – they don’t talk to strangers on airlines, for example, and you will see them often with earbuds in their ears when traveling just so they don’t need to chat.

The survey was conducted in partnership with The Center for Generational Kinetics, which solves tough generational challenges with Millennials, Gen Y, Generation X and Baby Boomers.
The national survey polled 1,000 U.S. adults, ages 18-65 between September 30 – October 3, 2015.

See all details here [Infographic] Uncovering the Millennial Mindset: Choice Hotels Reveals New Travel Study

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