Understanding Big Data Source: — SnapShot – Hotel Analytics

As SnapShot say, At its core, “big data is a large set of data that, through analysis, can reveal trends. When we say large, we mean large.
Thousands or millions of data points are common, so this information will almost always come from sources external to your hotel.

Good examples of big data are weather, traffic, or social media data.
These are giant pools of information that you can sort and filter to find the information relevant to your goals.”

The image here is just a sample of the complete PDF.

It covers these 4 topics in Understanding Data and more on Understanding Analytics.

– See more at: http://blog.snapshot.travel/the-hotel-data-cheat-sheet

In a Previous blog we looked at how big data is shaping up as a predictor of the future. “The next step for Big Data and machine learning, to move beyond collection and aggregation of data from multiple sources to insight and analysis of what the future holds.”  See related link How big data can help predict the future

and how hotels can use big data to get more direct bookings