New Review of WEBSITE
A new review has been added to the information about the book WEBSITE Marketing Today – Trends and Fatal Mistakes. This is the first book in the series on Marketing Hotels and Tourism. The new page starts with a summary of the first chapter, “Travel Then and Now”. It goes on to provide an overview of what you can expect to learn from the Book, including reviews of leading apps as well as technology and detailed strategies that you can implement right away. It demonstrates what works and what does not and looks at critical and fatal mistakes many owners make.
Tourism Dominated by New Media
The book WEBSITE explores how hotel & tourism marketing has changed and studies the evolution of the WEBSITE. Once considered just an online brochure, it is now a major marketing and communication channel owned by hotels. The hotel and destination Website is a vital resource today in a market that has become dominated by Online Travel Agents, Meta-search Engines, Google Search, Google Travel, Social Media Channels, Apps, New Media and Technology.
Website – More Than a Brochure
Today’s Website is a marketing resource that gives hotel and tourism professionals, business owners and marketers a vehicle to communicate directly with their clients and prospective guests. Since the beginning of the digital age, the industry has seen a shift to distribution, with sites like Expedia and Bookings.com taking a growing share of business. Their marketing practices can undermine independent hotels that can get listed in the wrong category, be featured incorrectly and, in some cases, not get featured at all. Getting featured and booked on the OTAs has become difficult for small brands who have little control over the OTA policies. The reliance on OTAs has, to a large extent, eroded brand integrity.
The Website is the one thing that hotel and tourism marketers own. It can enhance the brand and speak directly to travellers and guests. With advances in technology, the website can be a powerful tool in competing with other alternatives and amplify the shopping experience. Hotels and tourism owners have an advantage in the offering of personalization, personal service and expert knowledge of the destination. They can offer perks and benefits that might not be available to OTAs and other sites.
Technology Available to All
Leading technology in bookings, meta-search, artificial intelligence, bots and personalization is now available to every hotel and tourism owner. There are tools, resources and apps that can plug in to a hotel website to automate the communications, sales and booking process. Messaging strategies that talk direct to prospects and help them make informed choices are available to everyone. There are resources, services and outsources that hotels can hire to do the work that is needed.
What is needed is a simple guide that shows the way. That is this Book, WEBSITE. Chapter 1 sets the stage and the book flows through several chapters that offer practical advice and actionable strategies; all in simple language with easy-to-use examples and case studies.
Avoid Fatal Mistakes That Will Destroy a Website
Chapter 1 – Past & Future in Website Marketing: See the 7 Reason Why you should buy the book. Learn about trends that will affect website marketing. See how to avoid common mistakes that most business owners make! >>>
Learn more about Chapter 1 here>>>