In this blog Neil shares how he lost a pile of leads from a content marketing campaign and explains why that happened and what not to do with content publishing, distribution and sharing. In This case it was a simple issue: He allowed others to repost his articles and got zapped because of “duplicate content”.
It’s much misunderstood and many of the big gurus will tell you you just need to be sure that you don’t have duplicate-content on your own site. It is confusing as syndication that all the media sites do is duplicate content and that seems to be ok. A pres release get picked up verbatem by 10 of media sites and that is ok too.
Clearly they are wrong and allowing your content to be copied can kill your marketing efforts, as this case demonstrates. Read the post for details.
In the post Neil explains that many media site were coping his material verbatim and linking back to him. What they should have don’t is use a Canonical Link – see this on Wikipedia
It looks like this rel=”canonical” href=”http://example.com/” and should be in the hearer tags of your page.