Why rolling up hotel technology companies is a hot trend of the moment.

Priceline’s acquisition of Buuteeq is the end of a long line of acquisitions by various companies of digital marketing firms. Looking forward, it’s about looking for ways to to use one-stop shopping to wrap their arms around independent hotels and each regional chains.

Thats why big, brand-name firms have been looking to acquire technology companies that provide business-to-business (B2B) services for hotels.

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– See more at: http://www.tnooz.com/article/roll-b2b-hotel-tech-startups-may-play-qa-felix-laboy/#utm_source=feedly&utm_reader=feedly&utm_medium=rss&utm_campaign=roll-b2b-hotel-tech-startups-may-play-qa-felix-laboy