We will be launching a video on this on TourismMarketingMachines.com
its a free video tutorial and case study site for Hotels and Travel marketing.
In the meantime this is a great article bu Robin Amster on what it is and what to expect.
NDC stands for “New Distribution Capability” being proposed by IATA. They say it is a “messaging standard that will enable retailing opportunities through the indirect – GDS/travel agent – channel.”
IATA expects NDC to bridge the direct channels, the airline websites; and indirect channels, GDSs and travel agents.
IATA also says NDC will facilitate customized shopping, making it easier for consumers to purchase travel products from a fully distributed shopping environmmenty. even of hotels own sites eventually.
IATA believes that NDC will be good for travellers, agents and the entire industry. travel Shoppers will greater access to airline products and services. More >>
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