Articles :: eMarketer.

Mobile penetration is causing travel companies to develop better mobile booking experiences.

The ability to purchase anything, anywhere, at any time via smartphones creates significant opportunities in the travel space in particular, given that its consumer base is by nature mobile.

Travel shopping is often a “lean-back” activity, conducive to the tablet user experience while consumers are at home on their couch. We predict this trend will drive up the dollar value of mobile travel sales overall.

– See more at: http://www.emarketer.com/Article.aspx?R=1010828#sthash.f89YkDXT.dpuf