Latest Travel Audit Shows How Travelers Shop Online

Phoenix Marketing International Online Travel Audit Reveals How Business and Leisure Travelers Are Using Online Travel Ecommerce Sites | Phoenix Marketing International.


Phoenix Marketing International’s Online Travel Audit, finds that both business and leasure travelers are mist likely to use Online Travel Agencies and Sites like TripAdvisor.

For business travelers, Kayak is the site most likely to be recommended with over 76% of business travelers willing to suggest the brand to others, followed by TripAdvisor (74%) and Priceline (72%).

For leisure travelers, the site with the highest recommendation is TripAdvisor at 81%, followed by Kayak (74%) and TravelZoo (72%).


  • 76% of leisure and business travelers consider travel websites as their “go to” for booking hotels, compared to only 24% who use specific hotel websites.
  • The top hotel booking sites include (18%), Expedia (15%) and Priceline (10%).
  • The top considerations for both business and leisure travelers are “ease of use”, “lower prices than booking directly with individual travel providers”, and “price guarantee”.

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