How to optimize your Mobile Website Design using Google analytics- YouTube.
The webinar is a first attempt at using Google hangouts and we look forward to your feedback. Please leave a comment so we can improve on the next.
This goes pretty deep into using Google Analytics and shows some of the advanced concepts of events and settings. It also demonstrates how to use Analytics to get insights into how well the site is preforming and what needs to be changed. It covers the first tip on the mobile checklist which is “Use measurement tools (such as Google Analytics) to determine if users are carrying out the key calls to action such as purchase, contact, share, etc. The goals you establish for your mobile site might be different from your desktop site. Your digital measurement strategy should reflect this”