Ian R. Clayton, Best-selling author of HOTEL WEBSITE Strategies, has followed up with Book 2 Digital Media Marketing for Hotel & Tourism Hospitality. The book is full of simple, fascinating ways to get ranked on Google, get featured in the press and across all media and ultimately to drive visitors to your SALES Funnel and WEBSITE to close more sales.
It is a book that applies to any industry involved in digital marketing and will give the reader a firm understanding of how to excel using digital media. It includes numerous examples and is animated with illustrations that can apply to any industry.
Ian’s background is in Tourism where he has pioneered in developing leading application and travel initiatives including Tourism Encyclopedias for destination marketing. He is currently working on a new way to personalise the travel experience using personality matching to pair hotels and their guest based on character.
Digital Media Marketing’s examples are specific to hospitality and there are several illustration of hotels and accommodation providers of all types. Angie Bruce, editor, commented: “Digital Media was a pleasant read for me as the writing standard was so good. With such rich content, no doubt it will be extremely valuable to readers in the industry.”
Here is a brief video that puts it into prescriptive.
Like Book 1, WEBSITE it is far more than the average book that shares a few nuggets. It is based on real examples and deep understanding of how digital media can work to your advantage. Ian share tools of the trade that very few suppliers will divulge and that consultants keep to themselves. As one reviewer said: “It’s like hiring a private business consultant. The author shares their experience and offers tips that he’s used in his own business. For example, he advises becoming an expert in your niche. Then goes on to offer branding and SEO strategies.”
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