It doesn’t matter what field you work in. The fact is that thanks to the rise of technology, we’re living in a digital age. This means that those who have spent years working in hotels, tourism and hospitality, have to pay attention not only to their property and their clients – they also have to focus on digital media marketing. Today marketers in every industry must understand digital strategies to know “How To Make It In The Digital Age”
Different Strokes for Different Folks
The digital age means that more people than ever are looking online to find out more about travel option and to compare destinations and accommodation options. In the case of the hospitality industry, this includes looking at online reviews, photos of the property, amenities, costs and the character of the place and people. Hotel and tourism managers have to consider whether or not they’re doing all they can to make it in the digital age. Paying careful attention to digital media marketing is a must.
For example, consider some of the following points:
• Are you properly spreading your brand online? Everything from your website to your emails to your social media platform should showcase your brand while also drawing clients to your property.
• What is the online buzz about your property? Are negative online reviews dragging you down?
• Where is your ranking in the Google search engine? If you aren’t focusing some attention on SEO you may not be showing up when people do localized searches.
• Is it easy and enticing to set up online bookings if someone wants to stay with you?
• Will visitor know the character of your property and understand that it is the right fit for them?
• Can guest see what you offer that others do not? Are your benefits and differentiation clear?
• Are you using intelligent technology to personalized the guests experience
Simply put, virtually everything can have a direct impact on how successful you are at digital media marketing.
What is Involved
Online marketing involves a number of strategies from designing your website to marketing it. That means it gets founds, gets featured and gets booked. You must start by making sure the content on your website is focused and optimized for the internet. That includes an ever growing set of channels and devices from mobile devices, TV, Game, Kiosk and many form of computerized viewing. Once you have perfected your website presence you will need to publish it across the net and try to get travelers to visit your site and your marketing partners.
• Website Design
• SEO Optimization
• Social Media Marketing
• Content Marketing
• Link Building
• Email Mailing Lists
• Smart Responsive System, Voice, Video
• Managing On-Line Travel Agents, Meta-search & Distribution
• Advertising, Re-targeting
• Keep up with ever changing technology and trends
It can be overwhelming for those who do not understand digital media. Hospitality is about making a guest’s stay comfortable and enjoyed. It is easy to overlook just how important online marketing is – and difficult to focus your attention on it.
Our Book on How to Make it in the Digital Age
That’s where our book comes in. By giving you the tools and knowledge needed to get more out of your digital media marketing, you can easily start seeing an increase in direct bookings and your revenue. It’s not enough to just have a great property – you need to get the word out or you’ll be lost in the digital age.
Today time moves quickly. Six months is lifetime for much of our technology. That does not mean that you must always be changing features and jumping onto new technology to be with it and attract attention. Travelers will spot that as pretty fake. However you must stay on your toes. Talk to fellow hoteliers, tourism professional and travelers. Read newsletters from sites like Phocuswright and keep up with the trends.
Our book, Digital Media, shows you exactly How to Make it in the Digital Age. It is an easy to read guide written for managers and marketers who are not technical wizards. At the same time it includes strategies and techniques that are much appreciated by seasoned professionals.
Digital Media Marketing Book for Business
– Expand Your Horizons
Founder of the Most Visited Caribbean travel site in Barbados for 20 years in a row! Best selling author Ian R. Clayton is now sharing valuable insights, tips and resources in his book “Digital Media Marketing”
Do you need to drive additional traffic to your site using Digital Marketing?
Do you need invaluable insights into digital marketing?
Is your site prepared for the New changes to Googles’ Site Ranking System?Goggle has once again changed its site ranking system and most marketers are doing it all wrong!See what this means (1 minute video) https://youtu.be/P2oP34_ZQEM
Is your Marketing team knowledgeable abut these new digital marketing changes?
Ian (CEO AXSES Systems Caribbean Inc and best selling Author of WEBSITE.
Winner of Atlantic Canada Opportunity Agency Award for Technology Innovation).
The Case For Business
The tips, techniques, tools and resources shared by Ian in this remarkable book apply to any business, any industry, profession, trade, charity or service. While the examples and illustrations are related to tourism the strategies, resources and techniques apply to anyone marketing anything today. In his video of the opening introduction for the book, Ian shows you why the book is so important. Everything is digital and no matter what you market, promote, share or communicate, digital media is a powerful medium that cannot not be ignored. The book will help you harness the power of digital communication on the Internet. It will help you get featured in the right channels and seen by the people who are most likely to buy your products, use your service or fund your cause, no matter what you message is.
Ian R. Clayton, Best-selling author of HOTEL WEBSITE Strategies, has followed up with Book 2 Digital Media Marketing for Hotel & Tourism Hospitality. The book is full of simple, fascinating ways to get ranked on Google, get featured in the press and across all media and ultimately to drive visitors to your SALES Funnel and WEBSITE to close more sales.
It is a book that applies to any industry involved in digital marketing and will give the reader a firm understanding of how to excel using digital media. It includes numerous examples and is animated with illustrations that can apply to any industry.
Ian’s background is in Tourism where he has pioneered in developing leading application and travel initiatives including Tourism Encyclopedias for destination marketing. He is currently working on a new way to personalise the travel experience using personality matching to pair hotels and their guest based on character.
Digital Media Marketing’s examples are specific to hospitality and there are several illustration of hotels and accommodation providers of all types. Angie Bruce, editor, commented: “Digital Media was a pleasant read for me as the writing standard was so good. With such rich content, no doubt it will be extremely valuable to readers in the industry.”
Here is a brief video that puts it into prescriptive.
Like Book 1, WEBSITE it is far more than the average book that shares a few nuggets. It is based on real examples and deep understanding of how digital media can work to your advantage. Ian share tools of the trade that very few suppliers will divulge and that consultants keep to themselves. As one reviewer said: “It’s like hiring a private business consultant. The author shares their experience and offers tips that he’s used in his own business. For example, he advises becoming an expert in your niche. Then goes on to offer branding and SEO strategies.”