Priceline profit tops estimates as bookings rise | Reuters.

It seems that booking.com edgy and funy ads is paying of for price line.

Darren Huston, CEO of Priceline, the former chief of Booking.com, “added that advertising for Booking.com was paying off in the United States”. The company has beat expectations and growth in strong.

Online travel within travel is very strong, and within online travel, people are turning to OTAs even more,” Huston said. “It’s a combination of those things that I think have led to a pretty healthy environment for all the players in this space.”