Google: talking straight or skirting the issues? | Travel Industry News & Conferences – EyeforTravel.

Google says it not planning to be in the bookings business. Its facilitating people to book with who they want says Nigel Huddleston, Google’s UK Industry Head, Travel,

Google controls 67.5% of the US search market, and over 80% of the US mobile search market. The closest competition in search is Microsoft Bing with 18.4% market share.

Recently Google has licensed Room 77’s software to push mobile bookings and more hotels signing up for Google products, so we have to wonder what exactly the plan to do with its steady encroachment of the travel industry.

In this interview Google spokesperson says no to Bookings, but is that for now? What do you think Google plans are for the future, There is much speculation the Google like Amazon business plan and wants to be a shopping site.

What do you think?

See How small hotel are falling off search