Pinterest Raises $200M To Create Discovery Platform

MediaPost Publications Pinterest Raises Additional $200M To Turn Site Into Discovery Platform 05/19/2014.

“This new investment gives us additional resources to realize our vision … of solving discovery,” stated Ben Silbermann, Pinterest co-founder and CEO.

THe company will now be ably to leverage up technology and talent to turn Pinterest into a discovery platform and expand its Guided Search service. Guided Search enhances content from “Pinners” by taking a simple search like “glasses,” and suggesting additional terms to further refine a search.

BIG DEAL.. Why on earth do they need 200 Million to refine search by adding words to phrases. Well i guess i jut dont understand it. but i have to admin the Pinterest Carousel is a neat way of looking at info. It is instant, comparative and instinctive. We used these concepts in building a visual approach to travel planning, bookings and marketing – See Blog >>

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