36 Visual Content Creation Tools the Pros Can't Live Without.
We know it is now clearly the age of visual communications. We have seen that our old sites with lost of content, but not a lot of visual content just are not as engaging as they used to be a couple of years ago. That’s why sites like the Barbados Tourism Encyclopedia are shifting to visualization mode with visual bookings and behavior responsive technology for marketing.
This presentation covers some really neat tools that will help anyone create engaging visual blogs and presentation. Check out products like Canva to build presentation that come alive – Some that are not mention are HauikuDeck
Expedia uses Hotel Tonight’s visual first approach In new apps — Tech News and Analysis.
The future of travel is visual. You hear that before here I Know, We have been touting that for some time and now OTAs are catching up…
Some comments in this article are to the point.
Expedia CEO Dara Khosrowshahi says: “Travel is a sensual experience and travel planning is about as industrial an experience as you can get, We wanted to create an experience that befits travel.”
Yep visuals are sensual as they involve all part of the brain and elicit sensual and emotional responses. See previous blog and infographics on Visual Info Science
Once one starts developing information systems based on visual and emotional triggers the concepts and themes take on new forms. In its new apps landing page Expedia now shows themed “collections” of cities with offers like “Cities that never sleep”.
The problem in travel planning and booking systems today is that they are not driving emotional response very well. Delivering information based on features and benefits is not the answer. Travelers want to be enticed from the start and every choice must provide an immediate visual response. This is what Barbados.org has done with its new visual holiday planning approach.
Below are a collection of relevant video on how the brain works with visuals.
MediaPost Publications Pinterest Raises Additional $200M To Turn Site Into Discovery Platform 05/19/2014.
“This new investment gives us additional resources to realize our vision … of solving discovery,” stated Ben Silbermann, Pinterest co-founder and CEO.
THe company will now be ably to leverage up technology and talent to turn Pinterest into a discovery platform and expand its Guided Search service. Guided Search enhances content from “Pinners” by taking a simple search like “glasses,” and suggesting additional terms to further refine a search.
BIG DEAL.. Why on earth do they need 200 Million to refine search by adding words to phrases. Well i guess i jut dont understand it. but i have to admin the Pinterest Carousel is a neat way of looking at info. It is instant, comparative and instinctive. We used these concepts in building a visual approach to travel planning, bookings and marketing – See Blog >>
How to Create Magic on Vine in 6 Seconds – Jeffbullas’s Blog.
In the just over a year since its launch Vine has had a stream of hilarious six second videos with inspirational zaniness and often intelligent and educational observations that have catapulted is userbase to over 40 million.
Here are some tips and insights into how you can create magic on Vine in 6 seconds!…Read more of this article….
As we noted many times the video is the on the frontier of travel marketing in the new world of visual first, show don’t tell and the fast evolving Visual Bookings Technology.
Visual Marketing Technology For Tourism Destinations.
Just Launched – new Magazine on Visual Marketing Technology – Featuring Visual Bookings, Visual Travel Planning and the Visual Marketing campaign.
This publication explains the background and details of the breakthrough technology in visual marketing technology for tourism destination. It covers the rapidly expanding role of digital images and visual communications. It show s how travellers stay 5 times longer on a site using this technology and how they convert at double the rate of traditional sales systems. The report includes a proprietary approach to marketing tourism and techniques for enhancing the travel sales funnel.
Register for Free to get invited to join the Visual Bookings revolution CLICK HERE>>>>