How Hotels Can Use YouTube to Generate Bookings – Lodging Interactive.

Bookings are 67% more likely to happen when a video tour is available.

Internet shoppers who view your video are an astounding 89% more likely to book.

YouTube hasmore than 1 billion unique visiters each month, spending more than 6 billion hours watching videos.

This year, Cisco is reporting that 90 percent of all web traffic will be video based; online video users are expected to double to 1.5 billion in 2016, and globally, online video traffic will represent 55 percent of all Internet traffic by 2016.

Nielsen says that YouTube reaches more U.S. adults ages 18 to 34 than any cable network; this is mission-critical information considering that the Millennial or Generation Y demographic will become the core customer within the hospitality and travel industries over the next five to 10 years.

The key to turning lookers into bookers is creative, relevant, content that informs and entertains travelers and prospective guests, and the best way to do that is video.