How Hotels use YouTube to Generate Bookings – Lodging Interactive

How Hotels Can Use YouTube to Generate Bookings – Lodging Interactive.

Bookings are 67% more likely to happen when a video tour is available.

Internet shoppers who view your video are an astounding 89% more likely to book.

YouTube hasmore than 1 billion unique visiters each month, spending more than 6 billion hours watching videos.

This year, Cisco is reporting that 90 percent of all web traffic will be video based; online video users are expected to double to 1.5 billion in 2016, and globally, online video traffic will represent 55 percent of all Internet traffic by 2016.

Nielsen says that YouTube reaches more U.S. adults ages 18 to 34 than any cable network; this is mission-critical information considering that the Millennial or Generation Y demographic will become the core customer within the hospitality and travel industries over the next five to 10 years.

The key to turning lookers into bookers is creative, relevant, content that informs and entertains travelers and prospective guests, and the best way to do that is video.

Latest Travel Audit Shows How Travelers Shop Online

Phoenix Marketing International Online Travel Audit Reveals How Business and Leisure Travelers Are Using Online Travel Ecommerce Sites | Phoenix Marketing International.

 

Phoenix Marketing International’s Online Travel Audit, finds that both business and leasure travelers are mist likely to use Online Travel Agencies and Sites like TripAdvisor.

For business travelers, Kayak is the site most likely to be recommended with over 76% of business travelers willing to suggest the brand to others, followed by TripAdvisor (74%) and Priceline (72%).

For leisure travelers, the site with the highest recommendation is TripAdvisor at 81%, followed by Kayak (74%) and TravelZoo (72%).

 

  • 76% of leisure and business travelers consider travel websites as their “go to” for booking hotels, compared to only 24% who use specific hotel websites.
  • The top hotel booking sites include Hotels.com (18%), Expedia (15%) and Priceline (10%).
  • The top considerations for both business and leisure travelers are “ease of use”, “lower prices than booking directly with individual travel providers”, and “price guarantee”.

Similar blog see on TravelShopping >>>

 

 

 

Why Travel Shoppers Don’t Book

In our last blog about the Qubit report we focused on the differences between travel shopping and retail and particularly how we might boost conversion and bookings by understanding the anomalies of travel.

Whats equally interesting and important to understand are the tree main differences that define the travel shopper.

1. Conversion rates are lower. Qubit’s travel clients see an average conversion rate of 0.75%, whereas retail sees an average of 5.29%.

2. Average order values are typically higher. Qubit’s travel clients see an average order value over 10 times greater than that of retail.

3. Paths to purchase are a great deal longer. Travel purchases can take double the time compared to retail (13.2 days compared
to 6.5) with an average of 9.4 pages seen per purchase. This makes the purchase cycle far more complex.

These are vital findings – Providers of booking services and booking engines to hotels and tourism companies are constantly under fire fpr not having higher conversion rates, and the truth is that travel is just different, way different and the rate of conversion is 7 times less that that of retail. Less that 1% of travellers book on average – See more about this at http://www.slideshare.net/irclay/next-generation-direct-travel-shopping

In this report the travel buyers cycle is graphically represented – There are many options and travellers just take longer to search, research, review, compare and book. many travellers are armchair participants who may never go overseas but who love to explore and dream about exotic places. No wonder the conversion rate is only .75%. Travellers for the most part are just not buying when the search the new and look at hotel websites.

Hotels drive personalisation to own the ‘stay’

How hotels own the ‘stay’ to drive personalisation to new levels | Travel Industry News & Conferences – EyeforTravel.

We have shared a number of articles on personalisation in the last month, this one takes the view that hotels can step ahead of the OTAs by being really personal, and it starts long before the stay. Read on for full detail. And check out our slidesshre on travelshopping

10 Travel Technology & Distribution Trends | PhoCusWright

10 travel technology and distribution trends.

The overriding trends is diversification in marketing: That actually is my take on it and somewhat consistent with the HotelNewsNow report which draws on the PhoCusWright summary folloing WTM in 2013.

HotelNewsNow starts with how new content patterns are challenging distribution and again this is about diversification in content providers. As i say in my book, we are all publishers now and this is having a growing impact on distribution as we as suppliers start to use the media to interact with guests and potential guests. We call it the Ubiquitous footprint – see video on You as Publisher.

“Ubiquitous online communications allow even small hotel companies to connect with customers in real-time, allowing them to shop and book without delay. Those same companies, as well as the individuals they serve, also are better able to collect and integrate itinerary data from multiple sources without a GDS:Says Cees Bosselaar of PhoCusWright.

The report draws on Phocusrights “Travel innovation & technology trends: 2013 and beyond” report during the World Travel Market in London. It goes on to illustrate 10 trends that we should be watching now.

The future of travel: 8 things you need to know

The future of travel: eight things you need to know | Marketing Magazine.

Dr Graeme Codrington Futurist and an international expert on the new world of work, points out that “There is more computing power in your smartphone than NASA used to get Neil Armstrong to the moon”. And with that Codrington says that the Future of Travel is dealing with uncertainty. We can no longer expect our product to have a competitive edge in an age of instant communications, and where everything is replaceable!